Nike Argentina Uses Seismographs to Measure Stadium-Shaking Football Fans

Nike Boca Seismograph

The stadium of Argentine football team Boca Juniors, nicknamed ‘La Bombonera’ (Chocolate Box), is an especially intimidating place for other teams to play. Areas of the stadium are known for vibrating and even sway slightly when fans begin to cheer and jump together.

Nike Argentina was interested to see if the Boca Juniors’ fans could cause the same tremble at another stadium. Four seismographers were installed at Estadio San Juan del Bicentenario, home of the 2012 Copa Argentina Final, to measure the magnitude of the vibration that Boca fans might create.

During the game, readings of 6.4 and 6.2 on the Richter Scale were recorded after the 2 Boca goals. Boca went on to win 2-1, with the celebration registering an grandstand shaking 5.9.

The stunt was created by BBDO with production handled by Sake Argentina.


Martyn Ashton Borrows £10,000 Tour de France-Winning Bike for Off-Road Thrill Ride

Martyn Ashton - Road Bike Party

In ‘Road Bike Party’, Welsh mountain bike trials rider, Martyn Ashton borrows a road bike from his friends and takes it on the ride of it’s life. But, this is not just any bike, the Pinarello Dogma 2 is a £10,000 carbon framed road bike, and was used by Team Sky’s Bradley Wiggins to win the 2012 Tour de France.

The video was shot in various locations around the UK, beginning calmly enough on a country road. Soon enough, Martyn is doing front-wheel stands and somersaults in a skatepark, then he’s doing wheel crushing jumps off of concrete blocks. But, it’s his ride across the bridge arch and along the top of the rock wall that makes my knees go wobbly.

The film, which has gained over 4.7 million views on YouTube in just 7 days, was produced by Ashton Bikes and directed by Robin Kitchin, features the song ‘Sometimes’ by Sound of Guns.



Chris Paul Body-Doubles Bring Venice Beach to Standstill for Jordan CP3.VI Launch

Jordan CP3.VI - Chris Paul

Nike literally brought Venice Beach to a standstill to shoot a video promoting the launch of the new Jordan CP3.VI.

The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles (but, not the real one), posed as if they are different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, pass (to themselves, of course), have a caricature done, grab an apple and finally go up for a backboard shattering drunk.

The video was created by Wieden+Kennedy, and directed by Andreas Nilsson.


Get the Puck Out of Here! – Sharks’ Logan Couture Creates ‘Avant Garage’ Art

NHLPA Hockey Gear

Sometimes you can spot the house of a young hockey player just by looking at the garage door. With a driveway (paved or gravel) serving as an ideal spot to work on those slapshots, the garage door serves as the perfect backstop. Whether it was real rubber pucks or orange street hockey balls, they all left a sizable dent.

Back in July, San Jose Sharks all star centre Logan Couture and 8 year-old Ryan spent the afternoon shooting 800 pucks at a garage door, gradually knocking the paint off to reveal the outline of a helmeted hockey player that vaguely looks like Couture. At least I think it’s a hockey player, it’s been a long time since we’ve actually seen one in action.

The afternoon of shooting (boy their arms must have been tired) was captured to create an ad promoting NHLPA hockey gear, sold at Walmart stores across Canada. At the end of the ‘shoot’, Logan signed the garage door, which will be displayed at the Arena in Logan’s hometown of Lucan, Ontario.

The ad was created by Toronto ad agency Lowe Roche, and directed by Dean Vargas for Motion Pantry.

[via Adrants]


Rafa Nadal Goes Undercover to Test Bluffing Skills for - Rafa Nadal

Tennis star Rafa Nadal, owner of 11 Grand Slam titles, including seven French Opens, and is one of the most recognizable sports celebrities in the world and particularly in his home country.

While Nadal is a superstar on the tennis court, when it comes to the poker table he’s a newbie like anyone else, so he’s teamed up with and poker pro Isaac Mayolas to learn the finer points of the game. As part of the Pokerstars promo Nadal went undercover in the pro shop at the Vall D’Or Golf Club in Majorca to test out his bluffing skills. A pair of awkward glasses and shirt embroidered with the name ‘Tony’ is not enough to fool any of the customers.

Visitors to can compete to win a Rafa Dream Day in Majorca and challenge Nadal’s newly acquired poker skills.


Danny MacAskil Takes on the Streets, Sidewalks and Parks of San Francisco

Remington - Danny MacAskill vs. San Francisco

Like most people my first exposure to Danny MacAskill was in 2009 on YouTube in watching him trying to ride his bike across the top of a wrought iron fence. After a few unsuccessful attempts he finally makes it. That first video shot by his roommate has been viewed over 31 million times on YouTube.

Since then MacAskill has gone on to showcase his mind-blowing cycling-control skills in videos such as ‘Way Back Home‘; a series of stunt recorded in Edinburgh and around his hometown in the Isle of Skye, ‘Industrial Revolutions, shot for Channel 4’s documentary Concrete Circus, and a Leica-sponsored clip where he takes on the streets of Cape Town, South Africa.

Now, MacAskill takes on the streets, sidewalks and parks of San Francisco in a clip sponsored by Remington Europe. The video is part of a series by Remington that stresses precision and control, other videos in the series include McLaren Mercedes test driver Gary Paffett, freeriding snowboarder Johno Verity, and parkour originator David Belle.


Nike’s Facebook Finger Race App Promotes Lunarglide+ Shoe in Russia

Nike Running Russia - Finger Race

Can your fingers go the distance?

You probably should warm up with a few deep-knuckle lunges before you slip your fingers into a virtual pair of Nike Lunarglide+ running shoes on the Nike Running Russia Facebook page.

The app uses your webcam to capture the movement of your fingers and translate it into the forward movement of the shoes. It’s not easy, after a half dozen attempts I only managed a paltry .28 km in 45 seconds. The leading runner so far somehow managed to ‘finger run’ an incredible 39.38 km in just over an hour.

The app was created by Mindshare Russia.

[via Popsop]


Vitaminwater France Celebrates the Triumphs of Everyday Athletes

Vitamin Water Athletes

Usain Bolt, Gabby Douglas, Michael Phelps; these are just three of the superstar athletes that captured the world’s attention during the last two weeks of the London Olympics. But, what about those millions of regular everyday folks who are playing their favorite sports without the world’s attention?

To give these everyday athletes a thrill (although a few in the video don’t look particularly thrilled at the attention) Vitaminwater France hired a real sports commentator to hide in the bushes near sport locations and provide a running description of the athletes activity. Maybe something is lost in translation, but hearing the announcer implore the swimmer with, “Don’t stop, little salmon, don’t give up! Go lay your eggs all the way up that podium” is a little weird.

No medals were on the line for these folks, but they were offered up bottles of Vitaminwater for their athletic effort. Stay hydrated little salmon.

The campaign was created by Sid Lee Paris.

[via popsop]


Yasiin Bey & Niel Shoe Meulman Interpret Muhammad Ali’s ‘The Greatest’

Louis Vuitton - The Greatest

When Muhammad Ali appeared in London during the Opening Ceremonies for the 2012 Olympics, it marked 52 years since Ali had won the gold medal at the 1960 Olympics in Rome. There’s never been anyone who could trash talk like Ali, especially since he had such little trouble backing it up.

Ali is, and will always be ‘The Greatest’.

The words of Muhammad Ali’s ‘The Greatest’ are central to the new campaign from Louis Vuitton Journeys. Yasiin Bey (better known as rapper and actor Mos Def) was brought together with Dutch Calligraffiti artist (a combination of calligraphy and graffiti) Niel Shoe Meulman. As Yasiin recites Ali’s words, Meulman paints out ‘Word’ with a broom on the boxing ring canvas.


Meet the Superhumans of the London Paralympic Games

Meet the Superhuman

Forget everything you thought you knew about strength.
Forget everything you thought you knew about humans.
It’s time to do battle.
Meet the Superhumans.

‘Meet the Superhumans’ is the goosebumps inducing centrepiece of a campaign promoting Channel 4‘s broadcast of the 2012 London Paralympic Games. The video, set to Public Enemy‘s ‘Harder Than You Think’ features some of the leading UK Paralympians looking totally badass.

The video doesn’t hold back on showing the challenges that some of these athletes have had to overcome to be able to compete at this high level. Individual videos featuring more indepth profiles of several of these athletes can be found on the C4 Paralympics YouTube channel.

The video was conceived and directed by Tom Tagholm of Channel 4’s in-house agency 4creative.

Unfortunately there are some complex issues around licensing the backing track – watch an annotated version of the video here.

Channel 4 Paralympic Games – Meet The Superhuman from BasketUSA on Vimeo.