Moving Sand Sculpture Promotes National Drowning Prevention Week

Lifesaving Society BC & Yukon - Sand Sculpture

Just as I get home tonight, I turn on the news to a report that a 9-year-old girl is missing n Lake Simcoe. The sad fact is that there has been 57 drowning deaths in Ontario so far in 2012, and I hope this incident doesn’t add to that total. I am not what you would call a powerful swimmer, but my parents required me to take swimming lessons as a kid. As part of that I have always understood the risks and limitations and my ability to stay safe in the water.

The Lifesaving Society of BC and Yukon marked the beginning of National Drowning Prevention Week by hiring artist David Billings create a moving sand sculpture on Kitsilano Beach in Vancouver. The highly detailed sand sculpture shows the sad scene of a grief-stricken mother cradling the body of her drowned daughter. Beside the sculpture was a sign with the message “The Beach Isn’t all Fun and Games – Educate Yourself on Water Safety”.

The promotion was created by Taxi, Vancouver and the video was shot by Dan Barham.

via Marketing

Canada

Lung Cancer Alliance Unleashes ‘No One Deserves To Die’ Guerrilla Campaign

No One Deserves to Die

Do hipsters deserve to die? Do cat lovers? How about crazy old aunts?

An unbranded guerrilla campaign unleashed last week by the Lung Cancer Alliance certainly raised a lot of eyebrows asking just those questions. Of course, the real answer is no, these people do not deserve to die. Many people feel that some people with lung cancer may have brought it upon themselves through unhealthy lifestyle like smoking. Lung cancer is a disease, not a punishment.

When a visitor connects their Facebook account to the campaign website (be patient, it may take a couple of minutes), an infographic is created illustrating that ‘1 in 14 Americans will be diagnosed with lung cancer’.

The infographic is made more personal by using the profile pictures of 1 in 14 of your Facebook friends. In my case the stats showed that 56 of my friends would be diagnosed with lung cancer, of which only 8 would survive more than 5 years. Seeing familiar faces alongside this shocking statistic certainly made me stop and think.

The campaign was produced by Laughlin Constable.

USA

YouTube Star Raises Awareness of Domestic Violence with Make-up Tips for the Morning After

Lauren Luke

30 year-old Brit Lauren Luke has over 400.000 subscribers and over 126 million views of her YouTube channel panacea81. Since 2007, the self-taught makeup artist she has been posting tutorial videos for her viewers on how they recreate various celebrity looks.

Ad agency BBH London has partnered with Lauren, producing a powerful video to raise awareness for Refuge, a UK charity dedicated to helping women and children escape domestic violence.

The video is very much in the style of Lauren’s regular make-up video, making it all that more shocking when she opens the video apologizing for not being online very much as she’s being having a rough time lately. In the tutorial Lauren calmly shows how to cover up the cuts and bruises from domestic violence. The video ends with Lauren quickly shutting off the camera after hearing a door slam, the screen goes black and the message “65% of women who suffer domestic violence keep it hidden, don’t cover it up” appears.

The campaign is supported by the Twitter hashtag #dontcoveritup.

UK

Hamilton/Burlington SPCA Celebrates 125 Years with ‘Society’ Member Stories

Hamilton Burlington SPCA 125 Years

This might just be a East Coast thing, but it seems every community had at least one dog named ‘tripod’, so I have a special appreciation (and admiration) for three-legged dogs. In fact, our family had one too after it lost an argument with a passing pickup truck. They don’t seem to care about their limited ability, they adapt and move on (including chasing cars). So, when I saw ‘Cash’, the three-legged black lab first featured in this video from the Hamilton/Burlington SPCA my cold, cold heart had already begun to melt.

The pets in the video, Cash, Cleo, Captain Bly, Stachey and Murphy have all become ‘Part of The Society’, an elite ‘club’ of pets who have found love, shelter and care in the homes of their new families through the Hamilton/Burlington SPCA.

The Hamilton/Burlington SPCA is celebrating 125 years of work caring for the area’s unwanted or abandoned kitties, doggies, guinea piggies (?) and other small animals.

As part of that celebration the SPCA is launching the ‘Wiggle Wagon’, a truck that can be found at community events around the region bringing adoption information and creating awareness of the SPCA’s services. The Wiggle Wagon will provide a new way for the SPCA to interact with past and future adopters in their own communities.

In addition to the Wiggle Wagon, the Hamilton-Burlington SPCA is reaching out to communities and pet-lovers to share their SPCA adoption experiences on the organization’s Facebook page.

The campaign and video were created by Kitestring Creative Branding Studio and the Low Key Studio & Gallery. The song is ‘Since You Sent Me Away’ is performed by Laura Scarlett Lewis and produced by Dave Disher.

Canada

Help Agency Dude Choose a Weird Beard and Raise Money for Charity

Digitaria Bridging Barber

With warmer temperatures finally here for good (knocks wood), unless you’re a member of the Devils of the Kings most dudes have probably already shaved off or trimmed down your winter beard. Not so, for Anton Zuponcic, software engineer at Minneapolis agency Digitaria.

Anton’s beard has been growing for three months, four days, and a few hours (not that he’s counting), and now he’s ready to cut back on the face fur. But first, he’s offered up his face for chaity and will be sporting whichever one of these seven ridiculous beards gets the most votes. Will it be the Rocktopus, the Double Decker (two moustaches for the price of one), the Shrubble or, my personal favorite and the leading vote-getter so far, the Frisky Whiskers.

Each vote costs $1 (you can purchase multiple votes, too), and 100% of the proceeds go to Bridging, a charity that provides furniture and household goods to thousands of families in need each year.

USA

‘Woolly Actors Guild’ Exposes Never Before Seen Clips from Scarface, Jaws, Notting Hill, & Jurassic Park

Comic Relief Woolly Actors GuildWoolly TV personality ‘Monkey‘ is speaking out on behalf of the Wooly Actor’s Guild. ‘WAG’ is an organization that supports equal employment opportunities for all actors, whether they be woolly, furry, feathered or flesh. Their aim, to educate the film industry on the abilities of ‘assisted actors’ and fight for serious roles. You can add your name to the petition of support here.

To illustrate the serious acting chops of these woolly actors, Monkey has managed to unearth never-before-seen movie clips featuring famous British children’s show characters Bungle, George and Zippy from Rainbow; as well as Bagpuss, star of his own show in 1974.

Watch as Bagpuss portraying a prehistoric killing machine in Jurassic Park destroys a portable toilet and devours a cowering accountant. Or stand aghast as Skippy unleashes heck via his ‘little friend’ in Scarface. George the Hippo kicks back in the tub in this rejected clip from Notting Hill, and Bungle the Bear faces the killer shark in Jaws.

The campaign comes from UK charity Comic Relief and was created by agency Mother London.

UK

Use Your Mobile Phone to Take Action for Victims of Domestic Abuse

National Centre for Domestic ViolenceA series of interactive digital billboards at London’s Euston Railway Station is raising awareness about how a person can help put a stop to domestic violence.

The billboard for the National Centre for Domestic Violence shows an angry man verbally abusing and acting in a threatening manner towards a frightened woman. After a few seconds a message appears urging viewers to ‘Use Your Phone to Stop This Now – Drag Him Away at ncdv.org/stop. At the mobile site, the viewer can swipe their finger on the screen to pull the man away from the woman. The action is repeated at the train station as the man is pulled away across five adjacent digital screens revealing the message ‘An Injunction Will Put Distance Between a Victim and Their Abuser’.

The ‘Drag Him Away’ campaign was created by JWT London, and was produced by Grand Visual.

UK

Oro Verde Turns the Trees of Germany into Activists to Protect Rainforests

Oro Verde Rainforest Tree ProtestWho better to speak out against the destruction of the rain forests than their urban relatives.

Oro Verde, a German nonprofit with only 10 full-time employees needed to recruit new activists and volunteer donation collectors to help increase the number of cash donations. Instead of recruiting human beings, who are far too busy tweeting and updating their facebook statuses, they looked to the trees themselves.

Hundreds of trees in Germany’s outdoor pedestrian malls and parks were ‘outfitted’ with cardboard protest signs that read, ‘Brauche Geld für meine Familie im Regenwald’ (Need Money for my family in the Rainforest). The addition of wooden fingers that appeared to be holding the signs completed the striking illusion.

Kama Sutra for Seniors PSA Promotes Safe Sex Discussion

Safer Sex for Seniors - Kama Sutra PSAWhile I can only hope that no hips were ‘dislodged’ in the making of this PSA featuring spry senior couples acting out positions from the Kama Sutra, I cramped up just watching the video.

But Safe Sex for Seniors is no laughing matter, according to information on the site the rates of STIs among older adults, including syphilis and gonorrhea, have doubled in the past decade, as have HIV infections. The video looks to promote the open discussion of safe sex practices of seniors between themselves, their caregivers and doctors.

The safersex4seniors.org website features a comprehensive list of FAQ resources including ones with eyebrow raising titles like ‘Baseball or Pizza: A New Way To Talk About Sex’, ‘Flirting with Fantasy; Toying with Toys’ and ‘Dialing Up Desire: From “Not Tonight” to “Hot Tonight”‘ among many others.

The ‘Kama Sutra’ PSA was created by the team at DDB NY and produced by Riess|Hill of Paydirt Pictures.

USA

The Denver Museum’s Tweetaconda Is Hungry and Needs Your Tweets to Grow

Feed the TweetacondaThe Denver Museum of Health & Science wants to create the world’s longest virtual snake and it needs your tweets to make it happen. Every tweet you create with the hashtag #Tweetaconda adds to it’s length.

The Tweetaconda is part of a campaign promoting a new, interactive exhibit featuring more than 60 live lizards and snakes. You can use the hashtag anywhere to help the snake grow, but it’s worth creating a post on the landing page just to see the snake jump up and eat your tweet, and yes… it freaks me out every time.

The exhibit is open until July 8th for the lucky folks in the Denver area.