WATERisLIFE Campaign Features 4-Year Old Kenyan Boy’s Bucket List

WATERisLIFE Kenya Bucket List

If this 2 minute ad (watch below) by DDB for WATERisLIFE doesn’t make you well-up a bit, then you just might be dead inside. The video follows a 4-year-old Maasai boy named Nkaitole as he leaves his village for the first time and goes on a journey to complete his bucket list.

Nkaitole gets to ride on a boat (and wear cool sunglasses), ride in a hot air balloon, an airplane and see the ocean for the first time. He even gets to experience his first kiss.

The sad statistic driving the ad is that there is a 1 in 5 chance that Nkaitole, and other children like him, may not reach his fifth birthday. Unsafe drinking water is the number one cause of death for children under the age of 5.

WATERisLIFE’s mission is to provide clean water solutions and WASH (Water, Sanitation and Hygiene) programs to schools and villages in developing countries.

[via Ad Week]


World Vision Canada’s Hard-Hitting Campaign Against Child Slavery

World Vision Canada - No Child for Sale

At first, I didn’t quite no what I was seeing as I looked up from what I was doing. On the TV I saw a small child being advertised for sale on what looked like a shopping channel.

By the time I had found the remote and turned on the sound, the logo for World Vision Canada appeared and what I was seeing began to make some sense. What doesn’t make sense is the daunting statistic that every year over 1.2 million children around the world are sold into slavery. Find out more about child slavery and how you can help at nochildforsale.ca.

The campaign came to life with a stunt executed at Pam Chorley’s Fashion Crimes in Toronto and at Vancouver’s Crocodile Baby. Word of a secret sale brought people and press to the sidewalk in front of both stores, where paper covering the windows was removed to reveal a shocking display of child actors portraying child labourers sewing and breaking bricks.

The media and creative come from KBS+P Canada Toronto-based Real Interactive.

No Child Should Ever Be For Sale TV Campaign

The Making of ‘No Child Should Ever Be For Sale’

[via Creative Criminals]


Shoppers Feed Pigs Live via Smartphone in Support of Animal Welfare Charity

Compassion in World Farming - Live Pig Feed

Recently, shoppers at Westfield Shopping Centre in Shepherd’s Bush, West London were given the chance to put their smartphones to a different use. While they watched on a giant digital screen, they could connect to a special URL to activate a feed machine which scattered apples and other feed to a group of free-range pigs at Collings Hanger Farm in nearby Buckinghamshire.

The feeding machine, which was created by members of the engineering department at London South Bank University, read information collected from the user’s smartphone’s accelerometer to determine where and how far to scatter the feed.

After feeding the pigs, a personalized message of thanks appeared on the screen along with a prompt asking others to make a donation to Compassion in World Farming.

The campaign, created by Elvis Communications, was a winner in Ocean Art of Outdoor competition, in which agencies and brands were invited to come up with ideas that pushed the creative boundaries of outdoor advertising.

[via Ocean]


Calgary Zoo Publishes 2012 Annual Report on Instagram

Calgary Zoo 2012 Annual Report on InstagramThere’s no denying that photo uploads are a huge part of people’s internet activities. Each day an average of 40 million photos are uploaded to Instagram alone.

Tasked with creating the 2012 annual report for the Calgary Zoo, Trigger Communications made note of the large number of images that zoo visitors had uploaded with the hashtag #calgaryzoo. If their audience was using Instagram to express their relationship with the zoo, why shouldn’t they. With client approval the team set out to create and deliver the 2012 annual report in Instagram.

The execution fit well with a limited budget and the conservation values of the zoo. Original photos were shot with iPhones, and copy was reworked for readability within Instagram’s caption and comments format. Copies of the financial statements, which are presented as photos as well, are available in a more reader-friendly version by request.

This isn’t the first time that Trigger has come up with a creative solution for a Calgary Zoo annual report. The 2011 annual report was published as a one-page foldout printed on recycled newsprint.

[via The Trigger Blog]

WWF Turns Soccer Field Brown to Create Awareness of Deforestation

WWF Soccer Field Deforestation

In Brazil an area the size of a soccer (football) field is cleared every 4 minutes.

The WWF collaborated with São Paulo ad agency Grey 141 came up with a very creative way to illustrate this shocking statistic.

For 4 minutes during the live TV broadcast of a game between the women’s national teams of Brazil and Denmark the lush green soccer field brown gradually turned brown.

[via Creative Criminals]


Diesel+EDUN Promote Denim Collection with Pantsula vs. Puppet Dance-off

Diesel+Edun - Pantsula vs Puppets

After travelling to Africa in 2012 to explore each other’s programs in Uganda and Mail, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono joined forces to promote the apparel trade in Africa under the name Diesel+EDUN. Out of this collaboration comes a denim collection manufactured in Africa from cotton sourced through EDUN’s Conservation Cotton Initiative (CCI).

Beyond simply fashion, the campaign showcases young African artists in film, music, photography and literature, whose work is featured at StudioAfrica.Tumblr.com.

To promote the collection, Vice, UK brought in South African director Sean Metelerkamp to create a high energy short film featuring the talents of Real Action, a Johannesberg pantsula dance crew.

The clip “Pantsula vs Puppets” shot in Soweto (embedded below), shows the dancers competing head-to-head against a group of hot-stepping marionettes set to The Very Best & Moroka‘s track ‘Ndekha‘.

South Africa

German Charity MISEREOR Creates Realistic “Afrika Kicker” Foosball Game

MISEREOR - Afrika Kicker

Hamburg-based agency Kolle Rebbe has created an interactive donation box in the form of a foosball table for German charity MISEREOR, with the 2 euro donations going to benefit the children of Rwanda and South Africa.

But Afrika Kicker is not a typical Foosball table, with smooth uncluttered playing surface. Players challenge each other on a bumpy clay surface, and must negotiate obstacles like a tree and well hole, just like in some real African football matches.

Players can broadcast their Afrika Kicker match via a Livestream, or just keep their Facebook friends updated with the score.

[via Pull the Trigger]


Land O’Lakes Supports Feeding America with “Pin a Meal. Give a Meal.”

Land O'Lakes - Pin a Meal, Give a MealMinnesota-based dairy co-operative Land O’Lakes, is working with hunger-relief charity Feeding America through “Pin a Meal, Give a Meal“, a promotion encouraging people to share recipes on Pinterest.

Feeding America helps provide food to more than 37 million Americans each year, and for every recipe pinned between March 4th and May 1, Land O’Lakes Foundation will donate $1 to the charity, up to a total of $250,000.

The Pinterest board created by Minneapolis agency Colle+McVoy, is best viewed at 5 columns, where it can be read as a complete narrative.

[via AdPulp]

Tipsy Drivers in India Come Face to Face With The Hindu God of Death

Zara Tapas Chennai Police - Yamaraj - Drink and Get Driven

70% of road fatalities in India are the result of drunken driving. To help raise awareness of this serious issue the Bangalore offices of McCann Worldgroup collaborated with the Chennai Traffic Police and Zara, a popular bar in Chennai.

As patrons received their cars from the valet, they were shocked to find an actor dressed like Yama, the God of Death from Hindu mythology waiting for them inside. Once the driver recovered from the sock they were handed a card with the message, “Your Time Has Not Yet Come”, and a phone number to call a driver-for-hire service to get home safer.

[via Ads of the World]


Agency Recruits Doctors With Ad That Can Only Be Heard Through Stethoscope

Africa Health Placements - Stethoscope Ad

Over half of the 1200 doctors who graduate each year in Africa leave the continent for more lucrative opportunities. Africa Health Placements, a social-profit recruitment agency, is helping to fill the critical healthcare gaps left in rural African communities.

To speak directly to these foreign doctors, they collaborated with South African agency Boomtown to create (to the best of my knowledge) the world’s first stethoscope radio ad.

The direct mail piece contains a pressure-activated device that contains a low-frequency MP3 that can only be heard through a doctor’s stethoscope. It’s a brilliantly imagined concept that speaks directly to it’s intended audience through tools of the trade.

[via PSFK]

South Africa