The 410 athletes that make up the 2012 Australian Olympics team were sent off to the rallying cry of Men at Work’s 1982 worldwide hit ‘Down Under’. The song is featured in a new ad for Australian mobile provider Telstra, has been become synonymous with Australia. I also introduced the rest of the world to the concept of a ‘Vegemite sandwich’.
The ad features Men at Work vocalist Colin Hay leading a choir, athletes, bar patrons and a stadium full or pumped up Aussies in an updated version of the classic. It was shot in seven different locations in London and took eight weeks to coordinate and shoot.
The updated version ‘Down Under 2012′ is available for download in iTunes.
The ad was created by DDB Sydney.