Stuck in the AI Ruts?

Client: Twenty44

Creative & Art Direction, copy, AI image generation.

Through interviews with companies and individuals who were interested in adding Ai tools to their workflows we found that users fet like they were making progress before hitting a roadblock. Those roadblocks included everything from unclear (or non-existent) company AI policies and strategy  to lack of training and ethical concerns.

One person mentioned it felt like they were enjoying an inspiring bike rode before encountering muddy ruts that would derail tehir progress. Once they finally cleared those ruts they made more porgress before getting stuck in the next set of ruts.

Our quiz featured 10 questions that would find their AI-challenged doppleganger. Our mission was to help companies and people through the ruts by understanding what tehir challenges were, then engaging in a plan of focussed training with clear goals in mind.

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