via @BenJerryCanada
Ben & Jerry’s Canada are coming to the rescue for the overheated music, film and interactive fans. If you’re at Dundas-Square just look for the Ben & Jerry’s ambassadors for a free scoop of ice cream.
If you’re in other areas of downtown branded eco-cabs hauling mini freezers will be delivering free scoops of ice cream to the top tweeted intersections in downtown Toronto. Grab your friends, coworkers and start sending out tweets with the #scoopmovement hashtag.
About Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
