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Talkative Car Gives Away Free Outdoor Gear in New Conoco Campaign

October 3, 2012 By Leave a Comment

The Great Conoco Fill-Up

Conoco loaded up a talking Audi (it’s OK, I know it’s just an actor hiding off-camera) with premium outdoor sports gear and parked it in the middle of Denver.

Building on an idea that Conoco gas can help fuel adventure, passerby were invited to not only check out the gear inside (and mounted on top of) the car, but to take whatever item they wanted including kayaks, mountain bikes, ski boots and other outdoor sports gear.

The campaign was put together by San Francisco agency, Venables Bell & Partners, and directed by Adam Levite for Ghost Robot.

USA

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About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.