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Squad of LED-Carrying Quadrocopters Create Star Trek Logo in London Sky

March 26, 2013 By Leave a Comment

Paramount Star Trek Into Darkness Quadrocopters

On Saturday night Paramount Pictures in cooperation with the WWF marked the beginning and end of Earth Hour by displaying a massive Star Trek Academy in the London sky near Tower Bridge.

The 380 foot tall logo was created by the Ars Electronica Futurelab and Ascending Technologies using 30 LED-carrying quadrocopters (or 29, as two collide at 1:20 of the clip below, leaving one falling from the sky) powered by batteries charged in Austria using green energy.

Check out the Ars Electronica blog post ‘Spaxels in London‘ for an in-depth look at the challenging setup of the project.

[via Wired UK]

UK

Filed Under: Movies, Stunt Tagged With: , , , , , ,

Beer-brand Sol Tempts London Business Blokes with Necktie Recycling Bin

March 5, 2013 By Leave a Comment

Sol Beer - Necktie Recycling Bin

In this stunt for Sol beer, London businessmen passing through Canary Wharf underground station do a double-take as they pass by a recycling bin labelled ‘Ties’. The bin featured the message, “Lose the Tie, gain some Espiritu Libre”. After depositing their tie in the bin, the sound of hammering and sawing could be heard from inside, before what was left of their tie appeared attached to a coupon for a free beer.

In The Drum article Graham Wall, executive creative director at The Marketing Store, stated: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The Espiritu Libre activity brings out that free spirited sense of liberation that every bogged-down city worker has in his heart.”

The campaign was created by the London offices of The Marketing Store.

[via The Drum]

UK

Filed Under: Food & Drink, Stunt Tagged With: , , , , ,

The Shelves of an East London Corner Shop Come Alive for Red Stripe

November 29, 2012 By Leave a Comment

Red Stripe - Corner Shop Music

Recently, the creative folks at KesslerKramer’s KK Outlet, worked with Stinkdigital and Hirsch&Mann to transform an ordinary corner shop in East London into an immersive animated experience for Red Stripe beer.

As customers reached into the refrigerated shelves for a Red Stripe, the shelves came alive with shaking and tapping of boxes, bottles, cans, packets of crisps, and more. The sounds were programmed to perform the 1978 ska classic “A Message to You Rudy” by The Specials.

Check out the amazing ‘making of’ video embedded below.

How Red Stripe made music in the corner shop.

UK

Filed Under: Experiential, Food & Drink, Stunt Tagged With: , , , , , ,

Kellogg’s Pop-Up Store Hands Out Free Crisps In Exchange for Tweets

September 27, 2012 By Leave a Comment

Kellogg's The Tweet Shop

This week in London, Kellogg’s launched a social media twist on the concept of traditional product sampling. A pop-up store dubbed the ‘The Tweet Shop’ has been opened in Soho on Meard Street. The brand is giving out boxes of new Special K Cracker Crisps free to customers in exchange for a tweet.

People were free to create their own tweets, but the brand posted three at the pop-up store for anyone who was stuck.

The Tweet Shop was put together by experiential agency Slice.

UK

[via The Grocer]

Filed Under: Experiential, Social Media Tagged With: , , , , ,

Coca-Cola Celebrates London 2012 Sponsorship with 100 ft Tall Vending Machine

September 3, 2012 By 1 Comment

Coca Cola 100 ft Vending Machine

For today only, (September 3) Coca-Cola is giving away free product to celebrate their sponsorship of London 2012. People in Britain can go to freecoke.co.uk to claim their product code.

To promote the giveaway, they constructed a 100 foot tall replica of a Coca-Cola vending machine, complete with giant ‘push’ button.

Coca-Cola is well-known for their interactive ‘Happiness Machines’ including; one in Singapore that responded to hugs, and one in Turkey that gave away free coca-cola to couples only. (note these vedning machines were activated by remote control, and did not include image recognition or senors)

UK

Filed Under: Experiential, Food & Drink Tagged With: , ,

Turkish Airlines Uses QR Flags for London Scavenger Hunt

August 20, 2012 By Leave a Comment

Turkish Airlines QR Code Scavenger Hunt

Just wrapping up today in London is a campaign from Turkish Airlines that leverages QR codes in a citywide scavenger hunt. Digital billboards on transit shelters display QR codes based on the national flags of countries competing in the London 2012 Olympics. Once the user has scanned a QR code they are redirected to a mobile site where the user can ‘checkin’ to that country.

Other features of the mobile site are; ‘Locations’ which show other QR Flags are in the area around you, ‘Stats’ show you the total number of QR codes you’ve collected, and ‘Offers’ displaying flight specials from London to that destination.

The person who ends up with the most ‘check-ins’ at the end of the contest will win two return ticket to one of Turkish Airlines 200 destinations. The campaign is a great example of how a mobile site can still offer an experience that’s equal to

[via 2D Code]

UK

Filed Under: Out of Home, Travel & Tourism Tagged With: , , , , , ,

Meet the Superhumans of the London Paralympic Games

July 29, 2012 By Leave a Comment

Meet the Superhuman

Forget everything you thought you knew about strength.
Forget everything you thought you knew about humans.
It’s time to do battle.
Meet the Superhumans.

‘Meet the Superhumans’ is the goosebumps inducing centrepiece of a campaign promoting Channel 4‘s broadcast of the 2012 London Paralympic Games. The video, set to Public Enemy‘s ‘Harder Than You Think’ features some of the leading UK Paralympians looking totally badass.

The video doesn’t hold back on showing the challenges that some of these athletes have had to overcome to be able to compete at this high level. Individual videos featuring more indepth profiles of several of these athletes can be found on the C4 Paralympics YouTube channel.

The video was conceived and directed by Tom Tagholm of Channel 4′s in-house agency 4creative.

Unfortunately there are some complex issues around licensing the backing track – watch an annotated version of the video here.

Channel 4 Paralympic Games – Meet The Superhuman from BasketUSA on Vimeo.

UK

Filed Under: Sports Tagged With: , , , ,

Updated Version of Men at Work’s ‘Down Under’ Rallys Team Australian

July 27, 2012 By Leave a Comment

Testra Down Under Olympics Ad

The 410 athletes that make up the 2012 Australian Olympics team were sent off to the rallying cry of Men at Work’s 1982 worldwide hit ‘Down Under’. The song is featured in a new ad for Australian mobile provider Telstra, has been become synonymous with Australia. I also introduced the rest of the world to the concept of a ‘Vegemite sandwich’.

The ad features Men at Work vocalist Colin Hay leading a choir, athletes, bar patrons and a stadium full or pumped up Aussies in an updated version of the classic. It was shot in seven different locations in London and took eight weeks to coordinate and shoot.

The updated version ‘Down Under 2012′ is available for download in iTunes.

The ad was created by DDB Sydney.

Australia

Filed Under: Music, Sports Tagged With: , , , , , ,

Beckham Surprises Fans at #TaketheStage Photobooth

July 26, 2012 By Leave a Comment

Adidas David Beckham Photobooth

David Beckham is a very busy man these days.

Despite being left off the the roster of the British Olympic football squad, and the London Olympics opening a day or two away, Beckham boarded a plane and flew to Philadelphia where he was one of the best players on the field for the MLS All Stars as they defeated Chelsea 3-2.

Beckham still found time to surprise fans at an adidas #takethestage photobooth at Westfield Stratford City shopping centre, located near the Olympic park where fans had been invited to support the Great Britain team. It’s awesome to see the variety of reactions to Beckham as he pokes his head around the corner.

UK

Filed Under: Sports, Stunt Tagged With: , , , ,

Discover Ireland Ad Invites Londoners to Escape the Madness

July 23, 2012 By Leave a Comment

Discover Ireland - Escape the Madness

Irish actor Mark O’Dowd, best known in North America as the lovable cop in Bridesmaids, is the voice (and makes a brief appearance) of a new Discover Island campaign that hopes to lure Londoners away from their soon-to-be tourist-clogged streets over to Ireland for a quick visit.

In the ad O’Dowd claims that it may take less time to fly to Ireland than it will for people in London to reach their office, and he challenges two Londoners to a race. City Boy must struggle through traffic, grab a latte and drink it at his desk, while Yer Man (love the names) must fly to Ireland and enjoy a pint of Guinness by the sea. As you can imagine City Boy is facing an uphill battle, while the worst Yer Man faces is an exploding bag or airline peanuts and a errant flock of sheep.

While you’re enjoying the video… I’ll already be on my favorite patio savoring a pint of ‘Guinnee Guinnee Blum Blums’. I’m really hoping that people really say that?

At the end you can choose the option to ‘Escape the Madness‘, where you can win a weekend trip to Ireland or ‘Embrace the Madness‘, where you can win access to the Irish Olympic House and a 200 bar tab.

The ad was put together by Publicis London.

Filed Under: Travel & Tourism Tagged With: , ,