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Garden Gnomes Take a Billy Bookshelf Hostage In Response to IKEA Ad

April 29, 2013 By Leave a Comment

UK Water Features - IKEA Gnome Response

Earlier this month ‘Time for Change‘ a new ad from IKEA UK featured a family battling an unruly horde of vengeful gnomes for control of their back garden.

But now the gnomes have struck back in a response video fearuring Water Bucket Walter, leader and spokesgnome of OMG (Opposing Mindless Gnomism). The gnomes have taken a Billy bookshelf hostage and are threatening to make him pay unless IKEA admits that gnomes have a place in Britain’s gardens.

The video was produced by Sixty Second Video for UK Water Features, a Yorkshire-based garden product company that specializes in indoor & outdoor garden water features and other garden products.

Your move IKEA…

[via The Drum]

UK

Filed Under: Home Decor Tagged With: , , , , ,

Family Battles Pissed Off Garden Gnomes in New IKEA Ad

April 13, 2013 By Leave a Comment

IKEA Gnomes - Time for Change

For power ballad aficionados and fans of hard rockers Mötley Crüe specifically, the song in this new IKEA UK ad may sound familiar. “Time for Change’, featured on the band’s 1989 album Dr. Feelgood, is performed here by The Palace of Budapest Philharmonic Orchestra and The Heritage Singers.

In the ad a family is sprucing up their dreary back garden with colourful IKEA outdoor furniture, much to the chagrin of an army of surly garden gnomes.

The ‘Time for Change’ ad, which launches April 13, was created by Mother London, and directed by Mike Maguire for Biscuit Filmworks.

[via Great Ads]

UK

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Swedish Family Exchanges Peaceful Sleep Spots in IKEA ‘Night Walkers’ Ad

January 17, 2013 By Leave a Comment

IKEA Night Walkers

IKEA’s newest ad features a Swedish family that just wants to get a few minutes of peaceful sleep… and some personal space.

Whether it’s dad waking up in the car, mom in the bathtub, or the family dog in the kid’s bed, everyone has colorful, fresh IKEA sheets, pillows and comforters to keep them warm.

It’s too bad IKEA didn’t make pants.

The ‘Night Walkers’ ad is Stockholm-based agency Akestam Holst’s first work for the iconic Swedish brand. The spot was directed by Jesper Ericstam for Social Club.

[via AdWeek]

Sweden

Filed Under: Advertising & Marketing, Home Decor Tagged With: , ,

Cardboard Suits and Tin Foil Underpants: Ikea Imagines a World Without Textiles

July 15, 2012 By Leave a Comment

Ikea - Life Without Textiles

Ikea has released a new video where they imagine what a world without textiles might look like.

The cardboard suit does look a tad stiff and uncomfortable, but nothing compared to a close-call with cactus covered arm chair. The young mother’s dress consists of broken plates and cups and the baby’s clothes is made up of leaves. Seems the only soft and fuzzy thing in their lives is the rabbit, who I thought was about to be used as an impromptu towel after the shower scene.

Life doesn’t get much easier once the couple heads off to bed either. Their bed is made of hay with a log for a pillow, the man’s pajamas are made of grass and the wife’s is wearing flowers.

The music in the video is a rendition of the Bread classic ‘Everything I Own’ by Brooklyn band Maplewood.

The ad was created by McCann New York and directed by Olivier Babinet of Paranoid US.

USA

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IKEA Turns Port-a-Potty Into Bathroom Design Showcase

May 8, 2012 By 1 Comment

IKEA Turns Port-a-Potty into Bathroom Product ShowcaseThe lowly Porta Potty may be a welcome destination when the need hits, but it’s also the last place you want to spend much quality time unless you’re looking to perfect your ‘hover’ technique.

With this in mind, IKEA pulled the old switcheroo on people attending the Salone Internazionale del Mobile in Milan back in April.

Relief-seekers were drawn to what looked like a common portable toilet, but was in fact a portal into a 20 square meter lavish showcase for their latest innovations in bathroom design.

A hidden-camera captured the surprised reactions of washroom goers, as they tried out the products and features, and some even brought their friends in with them.

The campaign comes from Milan agency 1861 United.

Italy

Filed Under: Advertising & Marketing, Experiential Tagged With: , , , , ,

IKEA Sleep ‘Expert’ Reveals the Seven Categories of Australian Sleepers

April 25, 2012 By Leave a Comment

IKEA seven types of Australian sleepersIKEA Sleep Expert Alvar Kalsson (played by actor Matt Sterne) and his research team have traveled far to help identify the seven categories of sleepers in Australia. As Alvar explains, “Sleep is an important part of life, we spend nearly as much time sleeping as we do listening to ABBA“. (now ‘Dancing Queen is my head, damn you Kalsson!)

While I have never watched myself sleep, based on the condition of the bed in the morning I’ll classify myself as the ‘Virder och Vänder’ or Tosser and Turner. Watch the videos and figure out which type of sleeper you are. Or, better ask your bed mate, they may have a different opinion.

The seven categories are:

  • Starfish (Sjöstjärna)
  • Log (Stocken)
  • Black Belt (Svart Bälte)
  • Snuggler (Mysaren)
  • Hökey Pökey
  • Chatterbox (Pratkvarnen)
  • Tosser and Turner (Virder och Vänder)

Each category of sleeper is recommended a different type of IKEA bed that best suits their sleeping style.

The campaign was created by PR agency One Green Bean with production handled by DangerMouse Productions.

Australia

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IKEA Hosts 5 Roommates at Apartment Built in Paris Subway

January 11, 2012 By Leave a Comment

IKEA Paris Subway ApartmentNext time you’re down in the subway waiting for your train to come, consider how comfortable it would be to live there for a week. Well, that’s exactly what IKEA France is doing for five people in a Paris subway station starting on Monday.

Roommates Jeanne, Audrey, Anis, Lucie and Benjamin will be living in public all week in a specially built 54 square meter apartment constructed on the subway platform at Auber Station.The 5 will demonstrate how IKEA can optimize a small space and make it a comfortable living space for anyone. Each day the highlights of their adventures will be posted at YouTube.

Once they’ve left the apartment on Saturday, they’ll turn it over to a lucky IKEA France Facebook fan and their 12 friends for a great end-of-the-week party

The campaign was created by Paris creative agency Ubi Bene.

via PSFK

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Agency Thinks Outside of the Litter Box and Sees a PURRfect Future in Catvertising

November 13, 2011 By 1 Comment

John St Turns to CatvertisingEarlier this year, Toronto ad agency john st created some buzz with ‘Pink Ponies’, a case study spoof detailing gow the agency created an effective promotional campaign about an 8 year old girl’s birthday party.

Now John St is back with a new tongue-in-cheek video (embedded above) that reveals a surprising new direction, as they launch the world’s first Catvertising agency.

In the clip Creative Director, Stephen Jurisic explains, “We’re seeing a shift in consumer habits. Everything is moving toward cat videos, and the agencies that don’t realize that, get left behind.”

The video is both funny and well produced, but the whole concept veers dangerously close to the Kittywood Studios mockumentary clip with over 500,000 views that was posted on YouTube in August by Pixels per Second.

Maybe both these videos are simply playing off of the IKEA Herding Cats ad from 2010. In that project Mother London released 100 cats inside the Wembley IKEA store at night and filmed the results for a wonderfully effective TV ad.

What do you think? Simple coincidence, or are these two kitty-inspired concepts a little too close for comfort?

Filed Under: Advertising & Marketing, Digital Culture Tagged With: , , , , ,

New IKEA Appliance Ad Has Man Climbing the Walls

October 1, 2011 By Leave a Comment

When IKEA tasked it’s ad agency Forsman & Bodenfors to let customers know that they now have more kitchen appliances available than ever, the agency came up with this wall climbing adventure. Wow. if making a meal is going to be this much work, then I’m ordering take-out.

The ad was directed by Tomas Mankovsky of Folke Films.

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