The experience allowed shoppers to interact and have their picture taken with members of the Team Scotland.
Recent projects from National Geographic and Walt Disney have raised the bar for immersion and interactivity in AR experiences. Considering how amazed everyone was with the Lynx Fallen Angels AR campaign in London earlier this year, it will be interesting to see in which directions this technology will unfold in 2012.
- Disney Brings Live Characters to Augmented Reality Experience to Times Square
- Volkswagen Canada Unleashes Out-of-Home AR Experiences for the New Beetle
- HarperCollins Canada Launch In-Store Augmented Reality Experience at Indigo Bookstores
- National Geographic Launches Content-Rich Augmented Reality Experience in Hungary