SEAT Demonstrates Brake Energy Recovery System With Shrinking Taxi Fare Stunt

SEAT Taxi Fare

Kinetic energy recovery systems recover the energy present in the waste heat created by a car’s braking system, which can be used later to aid in acceleration, creating fuel cost savings.

To demonstrate the brake energy recovery system to, SEAT Germany and Grey Worldwide rigged up one of the brand’s Alhambra minivans to look like a typical Düsseldorf taxi, complete with dash-mounted fare meter.

Hidden cameras caught the perplexed reaction of customers as the cost of the fare actually decreased each time the vehicle braked. A simple execution that directly communicates the cost-savings of SEAT’s technology.

[via Creative Criminals]

Germany

German Charity MISEREOR Creates Realistic “Afrika Kicker” Foosball Game

MISEREOR - Afrika Kicker

Hamburg-based agency Kolle Rebbe has created an interactive donation box in the form of a foosball table for German charity MISEREOR, with the 2 euro donations going to benefit the children of Rwanda and South Africa.

But Afrika Kicker is not a typical Foosball table, with smooth uncluttered playing surface. Players challenge each other on a bumpy clay surface, and must negotiate obstacles like a tree and well hole, just like in some real African football matches.

Players can broadcast their Afrika Kicker match via a Livestream, or just keep their Facebook friends updated with the score.

[via Pull the Trigger]

Germany

German Composer’s ‘Pocket Symphonies’ Promoted With Dramatic Short-Film ‘Rebirth’

Pocket Symphonies - Rebirth

Dresden-based composer and producer Sven Helbig is not your typical classical composer, having collaborated with such contemporary artists as Pet Shop Boys, Snoop Dogg and Rammstein.

In February, Helbig released a new collection of compositions. Entitled “Pocket Symphonies“, the collection features twelve short pieces for orchestra and piano quartet inspired by the melodies found in film music.

To promote the album Hamburg-based agency Kolle Rebbe created ‘Rebirth, a dramatic one minute long short firm directed by Kai Schonrath for CZAR Berlin.

Four of the tracks from ‘Pocket Symphonies’ can be found on Helbig’s Soundcloud channel.

Germany

Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to untamed-installation.com, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]

FranceGermany

Terrifying German Tea Ad Will Brew Up Your Nightmares

Herbaria Drown Your Fears

Most ads for tea take the safe route, showing people gently sipping their freshly brewed tea as they relax and take a break from the business of their day.

German organic food producer Herbaria has gone the complete opposite direction in advertising the calming effects of their tea products. The ad features actors portraying Pennywise the clown from ‘It’, Leatherface from the Texas Chainsaw Massacre, and the Grim Reaper. The characters are dropped into water where they fight for their lives while being dragged down by tea bags wrapped around their legs.

‘Fears’ was created by Hamburg agency Jung von Matt/Necktar and directed by Andreas Roth for Tempomedia Filmproduktion.

[via Creative Criminals]

Germany

German Boys Choir Sings Mad World to Bring Attention to Universal Children’s Day

International Children's Day - Lost Choir

‘Mad World’ was first released 30 years ago, becoming the first chart hit for Tears for Fears. In 2001, composers Michael Andrews and Gary Jules produced a haunting stripped-down version of the song for the soundtrack of ‘Donnie Darko’. That version has become even more well-known, hitting #1 in the UK during the holiday season in 2003.

To help bring attention to Universal Children’s Day on November 20th, German boy’s choir Wuppertaler Kurrende not only performed ‘Mad World’, but they demonstrate the tragic fact that every three seconds the world loses a child.

This year many children will not live to see their fifth birthday, due to hunger, malnutrition, dirty water or the absence of vaccines, among many others, which can weaken the immune system so much that avoidable diseases lead to life-threatening danger in children worldwide.

‘The Lost Choir’ spot was created International Children’s Fund by Grey Worldwide, directed by Tim Neiser and produced by Parasol Island.

[via Digital Journal]

Germany

Volkswagen Golf Ad Features Appearance by Depeche Mode’s Dave Gahan

Volkswagen Golf Mk7 - People are People

Since Volkswagen actually means ‘People’s Car’ in German, it’s seems a logical move for the car maker to leverage Depeche Mode’s 1984 hit song ‘People are People‘ for an ad.

That’s exactly what has happened in a new TVC promoting the launch of the Volkswagen’s Golf Mk7. In the ad several driver’s put their unique spin on the Depeche Mode classic including lead singer Dave Gahan.

[via CarScoop]

Germany

Musicians Perform ‘The Unfinished’, the Last Songs of the Titanic Orchestra

Konzerthaus DortmundAs the Titanic slipped beneath the icy North Atlantic waters in the early morning of April 15th, 1912, a group of musicians continued to play to calm the nerves of the frightened passengers. It’s likely that the performance helped to calm the musicians too as they accepted their fate.

The group is commonly referred to as the Titanic ‘band’ or ‘orchestra’, but they were actually two groups that may have never played together before this final performance. The group was led by Wallace Hartley, whose quintet performed at teatime and after dinner concerts. The other three musicians performed as a trio of violin, cello and piano; and performed in the ‘A La Carte Restaurant’ and the ‘Cafe Parisian’.

While no one can be 100% certain what the last song performed by the group, it was reported that the selection was ‘Nearer, My God, To Thee’, a familiar Christian hymn written by Sarah F. Adams in 1841. It should be noted that other reliable witnesses remember ‘Song d’Automne’ as being the final song they remember, but one can imagine the mayhem during those last few hours.

At the 100th anniversary of the sinking, a group of musicians from Konzerthaus Dortmund embarked on a journey to pay tribute to the brave musicians of the Titanic by performing ‘The Unfinished’. They journeyed from New York to the site of the last known position of the Titanic, and at 2:20am they played ‘Nearer, My God, To Thee’.

A crate carried along on the expedition contained a buoy shaped like a quaver note with the hymn “Nearer, My God, To Thee” stored on sd-chip inside. This was placed into the ocean the day after the performance.

People were able to follow the expedition in real-time via The Unfinished blog. A promotional mailing to solo superstars and orchestras prior to the event raised the profile of Konzerthaus Dortmund around the world.

The campaign was put together by Hamburg ad agencyJung von Matt. The video was produced by Markenfilm.

Germany

EVOC Promotes Protective Backpack with Indestructible Billboard

Evoc Indestructible BillboardGermany’s Evoc is a manufacturer of premium backpacks and protective equipment for outdoor sports enthusiasts. Their backpacks feature an integrated back protector that can absorb nearly 80% of the impact to the wearer’s back. The protective technology could prevent countless spinal injuries.

To create awareness and demonstrate the strength of Evoc’s integrated back protector they created a unique interactive billboard. Passerby were invited to punch, kick, head-butt an Evoc backpack that had been attached to the billboard. Sensors measured the energy of each impact as well as how much energy was absorbed by the back protector. The results were updated to the Evoc Facebook page in real time and then shown ranked on a leaderboard. An image of each participant was captured at impact which they then could tag and share with their social networks.

The Indestructible Billboard was created by Publicis Munich.

Germany

Oro Verde Turns the Trees of Germany into Activists to Protect Rainforests

Oro Verde Rainforest Tree ProtestWho better to speak out against the destruction of the rain forests than their urban relatives.

Oro Verde, a German nonprofit with only 10 full-time employees needed to recruit new activists and volunteer donation collectors to help increase the number of cash donations. Instead of recruiting human beings, who are far too busy tweeting and updating their facebook statuses, they looked to the trees themselves.

Hundreds of trees in Germany’s outdoor pedestrian malls and parks were ‘outfitted’ with cardboard protest signs that read, ‘Brauche Geld für meine Familie im Regenwald’ (Need Money for my family in the Rainforest). The addition of wooden fingers that appeared to be holding the signs completed the striking illusion.