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Hanna-Barbera’s ‘Wacky Races’ Brought to Life in Ad for Peugeot 208

April 20, 2013 By Leave a Comment

Peugeot Brazil - Wacky Races

Since 1956, the animation studios of Hanna-Barbera has produced dozens of classic animated cartoon series such as Yogi Bear, Huckleberry Hound, The Flintstones, The Jetsons, Scooby Doo and dozens more. In 1968 the studio produced ‘Wacky Races‘, a cartoon series featuring 11 different race teams competing for the title of “World’s Wackiest Racer.”

From the dragster-styled ‘Turbo Terrific’ driven by Peter Perfect, to the #00 Mean Machine driven by Dick Dastardly, each one of the 11 vehicles was created with it’s own unique style and extra features.

The wacky vehicles featured in the show are brought to life in a new TV commercial playing in Brazil for the Peugeot 206. In the ad the driver of the Peugeot uses the car features to avoid the mayhem caused by the wacky race teams, eventually arriving to offer timely aid to Penelope Pitstop.

The ad conceived by Young & Rubican, was filmed in Spain and directed by Antoine Bardou-Jacquet for Partizan.

Brazil

Filed Under: Automobiles Tagged With: , , ,

Octopus Bonds with Boy in Quirky Mitsubishi Brazil TV Spot

April 12, 2013 By Leave a Comment

Mitsubishi ASX Octopus

In a quirky new spot for the Mitsubishi Brazil, ad agency Africa and director Martin Hodara follows the story of a boy who grows up with an octopus attached to his head.

The story follows the boy through his teen years to adulthood, until one day the octopus spots a Mitsubishi ASX and makes the leap, leaving the man with a great head of hair somehow (no suction prints). I’m thinking he’ll regret the hasty decision in a few miles.

[via Ads of the World]

Brazil

Filed Under: Automobiles Tagged With: , , ,

WWF Turns Soccer Field Brown to Create Awareness of Deforestation

April 5, 2013 By Leave a Comment

WWF Soccer Field Deforestation

In Brazil an area the size of a soccer (football) field is cleared every 4 minutes.

The WWF collaborated with São Paulo ad agency Grey 141 came up with a very creative way to illustrate this shocking statistic.

For 4 minutes during the live TV broadcast of a game between the women’s national teams of Brazil and Denmark the lush green soccer field brown gradually turned brown.

[via Creative Criminals]

Brazil

Filed Under: Non Profit, Sports Tagged With: , , ,

Parking Lot Installation Turns Drivers’ Everyday Cars Into Hot Wheels

January 26, 2013 By Leave a Comment

Hot Wheels my Ride

Since their introduction by Mattel in 1967, more than 4 billion Hot Wheels cars have been produced, finding their way into the hands of children and avid adult collectors alike. While most of the common series of cars can be found for under $2, the highest price ever paid for a Hot Wheel was when a collector paid nearly $72,000 for an extremely rare 1969 pink Volkswagen Beach Bomb.

To help people envision their everyday car as a Hot Wheels car, agency AGE Isobar created a cool installation installation in a shopping centre parking lot in Sao Paulo.

Drivers could drive their car directly into a life-size replica of the Hot Wheels plastic blister package, and have their picture captured and shared on Facebook. The production crew captured images of nearly 3000 cars in just a week.

[via Ads of the World]

Brazil

Filed Under: Automobiles, Stunt Tagged With: , , , ,

Brazilian Telecom Company Connects Kids to Santa with a Magical Payphone

December 17, 2012 By Leave a Comment

Oi Magical Payphone

I still do a ‘double-take’ when I notice a payphone on the street. It seems almost inconceivable (and yes, I said that like Vizzini in ‘The Princess Bride’) that this used to be the only way we had to get in touch with someone when we were out-and-about.

Brazilian telecom provider ttp://www.oi.com.br” title=”Oi” target=”_blank”>Oi, and their agency NBS created a Magical Payphone with a direct connection to Santa at the North Pole. Actually, Santa was played by two actors from Retiro dos Artistas (an institution that takes care of retired artists), who could watch the children’s reactions via a remote camera

But chatting with Saint Nick was only the start of the fun for these kids. As they spoke with Santa, lost elves wandered by, and gifts seemed to appear out of nowhere (thanks to sneaky members of the production crew). But there was more, Santa asked the kids to find the star on the pay phone, once pressed it triggered a 3D projection, snowflakes and a Christmas choir.

[via Ads of the World]

Brazil

Filed Under: Stunt Tagged With: , , , , ,

Billboard Brazil Launches the On-Hold Jam Session

September 7, 2012 By Leave a Comment

Billboard Brazil - On Hold Jam

So, it turns out that I am not the only person to try banging out the chords to Deep Purple’s ‘Smoke on the Water’ on the keypad of a telephone, much to the chagrin sometimes of the other people on the conference call. The ‘On Hold Jam Session’ campaign for Billboard Magazine in Brazil encourages just that kind of behaviour.

Media-buyers and agencies received a special direct mail piece complete with a cheat sheet of how they too, could play along with the ‘on-hold’ at the Billboard offices. The four songs included the aforementioned ‘Smoke on the Water‘, but Van Halen’s Jump, Survivor’s Eye of the Tiger and , Funkytown, a song that actually sounds like it may have been recorded on a keypad.

This initiative is a bit more tame, yet still as… ahem, hands on as the ‘Guitar-Pee‘, an interactive urinal complete with sensors that react to an… ahem, stream.

Both campaigns were created by AlmapBBDO, São Paulo.

Brazil

Filed Under: Music, Uncategorized Tagged With: , ,

São Paulo Bar Targets Drinking Drivers With ‘The Responsible Sip’

July 22, 2012 By Leave a Comment

Blá Bar Responsible Sip

Drunk driving is a huge issue no matter where you live. In Brazil, harsher traffic laws were introduced a few years ago but unfortunately did little to decrease the number of drunk drivers on the roads there.

São Paulo’s Blá Bar came up with a way to drive home the message to their customers, ‘The Responsible Sip’. Drivers were identified by the parking staff as they entered the bar, and when they ordered a beer it arrived at the table in a special glass printed with a series of humorous quotes of how the evening might proceed if they continued to drink more alcohol.

While most drivers switched to non-alcohol drinks for the remainder of the evening, others continued to drink. Those drivers were given the number for a taxi with their bill.

The stunt was created by QG Propaganda, Brazil.

Brazil

Filed Under: Food & Drink, Stunt Tagged With: , , ,

Real Estate Company Uses Facebook Profiles to Create ‘Social Home Tour’

June 26, 2012 By Leave a Comment

Carvalho Hosken - Social Home Tour

Anyone who’s spent any time watching TV shows about real estate, and house flipping have seen the extra work that sellers do to ‘stage’ the home. Some fresh paint, new landscaping, rented furniture and a plate full of fresh cookies in the kitchen presents the home in it’s best light.

Brazilian real estate company Carvalho Hosken had decided to launch a new condominium in an affluent area of Rio de Janeiro. Their challenge was to market the condos as tailor-made without sounding like a bad real estate ad cliche.

The company prepared a decorated unit complete with digital frames that pulled in and displayed photos from the customer’s Facebook photo albums (the customers had been asked to reserve a showing using their Facebook profile). Using the work address from their profile, the best route was plotted onto a map.

Creepy or smart?

Did it work? According to the video 28% of visits were converted into sales (three times the normal success rate).

The Social Home Tour was created by Brazilian agency Artplan.

Brazil

Filed Under: Experiential, Social Media Tagged With: , , ,

Ex-Lover Blocker App Saves the Heartbroken From Themselves

June 16, 2012 By Leave a Comment

Guaraná Antarctica Ex Lover Blocker

Guaraná Antarctica, the second best-selling soft drink brand in Brazil (second only to Coca-Cola) wants to save the newly heartbroken from a moment of weakness. With tongue planted firmly in cheek and a focus on it’s young male target audience, Guaraná Antarctica and it’s ad agency have come up with the Ex-Lover Blocker mobile app.

The app seeks to help friends protect their heartbroken friend from calling the ‘ex’. The user starts by blocking the contact number of the ‘ex’ (in the case of this demo her name is ‘Maria’), then selecting the contact information of close friends to help keep an eye on him. Then when he tries to call the ‘ex’, the app alerts his friends instead. If he declines their support and continues on with the fateful call, a message is posted on his Facebook wall highlighting his moment of weakness.

Yes, of course the app juvenile and when you think about it, Maria is probably way better off without this knucklehead and his buddies anyway.

The ex-Lover Blocker was created by DDB Brazil, and can be downloaded free from the Apple App store.

Brazil

Filed Under: Mobile Tagged With: , , ,

Your Rock & Roll Dream Is Just a Pee Away with the Urinal Guitar

June 5, 2012 By Leave a Comment

Billboard Brazil Guitar Pee

It seems that lately men’s washrooms around the world are becoming gaming destinations. All it takes to play is a full bladder and a little bit of aim. In just the past few months I’ve posted examples such from the Amsterdam, Vancouver and São Paulo, Brazil.

In fact, the city of São Paulo is where the latest example of this trend has been rolled out. Guitar Pee (I would have called it ‘Urinal Hero’) is a promotion for the Brazilian edition of Billboard Magazine, the long-running industry publication of the music and entertainment industry.

The stunt is part of Billboard’s ‘Music. We Know it Comes from Everywhere’ campaign, and in this case the music is coming from a urinal that has been fitted-out with sensors that play a variety of guitar sounds when they are, well… peed on.

When a participant has completed their solo, a code appears on the digital display that corresponds to an MPee3 file (yes, they went there) posted at guitarpee.com. To listen to the recorded solos use your mobile phone or tablet.

The ‘Guitar Pee’ campaign was created by AlmapBBDO, São Paulo.

Via DeathandTaxesMag.com

Brazil

Filed Under: Advertising & Marketing, Experiential, Music, Out of Home Tagged With: , , ,