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Seniors Hit the Drag Strip with Mobility Scooters in Jackpotjoy.com Ad

September 9, 2012 By Leave a Comment

JackpotJoy - drag race

A new ad for UK gaming site JackPotJot.com features two pensioners looking for new thrills by challenging each other to a drag race using their mobility scooters. I Believe in a Thing Called Love‘ by The Darkness provides the appropriate hard rick vibe to the ad.

Also starring in the ad is Barbara Windsor as the Queen of Bingo. Barbara was featured in nine ‘Carry On‘ movies from 1964-1974 and as Peggy Mitchell on the BBC’s Eastenders.

The ‘Just for the Jackpotjoy of it’ campaign was created by London agency Isobel.

[via The Drum]

UK

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About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.