You are here: Home / Advertising & Marketing / Samuel Adams Uses Facebook to Crowd-Craft New Beer for SXSW

Samuel Adams Uses Facebook to Crowd-Craft New Beer for SXSW

January 21, 2012 By Leave a Comment

Samuel Adams “Crowd Craft Project” appSamuel Adams fans can have their say on the creation of a new beer by using the ‘Crowd Craft Project’ app hosted on the Samuel Adams Facebook page.

Fans can use the app to select the color, clarity, body, malt, hops and yeast for the crowd sourced brew, as well as learn more about the brewing process. The folks at Samuel Adams will begin the brewing process once the voting ends on February . 5th.

The beer will make it’s debut at Guy Kawaski’s Girl + Guy party on march 10 at the SXSW Interactive Festival, as well as select bars in Austin and Boston.

Filed Under: Advertising & Marketing, Food & Drink Tagged With: , , ,
About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.