Olvarit Promotes Toddler Breakfast Cereal with Baby Fitness Workout

Olvarit Toddler Flakes Baby Fitness

It’s true, not a lot actually happens in this video shot in a Brussels gym. Not a lot except for… awesome super-cute toddlers in track suits being gently nudged along by their personal trainer with mixed results. Hidden cameras captured the tired cranky looks of of the adults in the gym that morning. It appears like a few of the adults could have used a more nutritional breakfast and maybe a nap.

The video was created to promote Olvarit Toddler Flakes, breakfast cereals that have been adapted to the needs of toddlers.

The campaign was created by TBWA Brussels.

Belgium

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.