Newcastle Brown Ale Creates Shadow Art Billboard With 3000 Bottle Caps

Newcastle Brown Ale Shadow ArtTwo New York artists have used over 3000 Newcastle Brown Ale bottle caps to create this great piece of shadow art.

The billboard is part of the “The Lighter Side of Dark’ campaign created by ad agency Vitro, and is displayed in the Gaslamp district of San Diego this summer.

When seen in the day the small billboard looks like an unusual piece of artwork with random stacks of beer bottle caps nailed to its surface. Once the sun goes down and a spotlight is directed across it’s surface the artwork comes to life.

To see more of this type of shadow art check out these examples by Tim Noble and Sue Webster who create their art from strategically constructed piles of garbage.

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.