Drivers and pedestrians were doing double-takes as they rounded this corner in downtown Toronto today. A very sleek-looking black Mercedes was parked in front of blurred background creating an illusion that the car was speeding down the street. The scene included a blurred mailbox, parking sign, fire hydrant and ad copy that read ‘Looks Fast Even In Park’.
It’s all part of a clever promotion put together by Mercedes-Benz Canada to promote the new 2012 C-350 Coupe. The car will be back at this location on Peter Street just south of Queen Street West from 9am to 7pm Saturday.
The installation was created by BBDO Toronto, thanks to Peter Ignazi for the confirmation,
By the way, I know what I want for Christmas now.
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I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.
About Randy Matheson
