Martyn Ashton Borrows £10,000 Tour de France-Winning Bike for Off-Road Thrill Ride

Martyn Ashton - Road Bike Party

In ‘Road Bike Party’, Welsh mountain bike trials rider, Martyn Ashton borrows a road bike from his friends and takes it on the ride of it’s life. But, this is not just any bike, the Pinarello Dogma 2 is a £10,000 carbon framed road bike, and was used by Team Sky’s Bradley Wiggins to win the 2012 Tour de France.

The video was shot in various locations around the UK, beginning calmly enough on a country road. Soon enough, Martyn is doing front-wheel stands and somersaults in a skatepark, then he’s doing wheel crushing jumps off of concrete blocks. But, it’s his ride across the bridge arch and along the top of the rock wall that makes my knees go wobbly.

The film, which has gained over 4.7 million views on YouTube in just 7 days, was produced by Ashton Bikes and directed by Robin Kitchin, features the song ‘Sometimes’ by Sound of Guns.

[via Bicycling.com]

UK

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.