This week in London, Kellogg’s launched a social media twist on the concept of traditional product sampling. A pop-up store dubbed the ‘The Tweet Shop’ has been opened in Soho on Meard Street. The brand is giving out boxes of new Special K Cracker Crisps free to customers in exchange for a tweet.
People were free to create their own tweets, but the brand posted three at the pop-up store for anyone who was stuck.
The Tweet Shop was put together by experiential agency Slice.
[via The Grocer]
About Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
