ING Direct Brings Music Performance to Sydney Ferry Commuters

ING Direct Australia - Spend your morning well

I’m just coming back from a week’s vacation, and I’m thinking what better way to ease back into the morning commute than a performance of ‘Pure Imagination‘, one of my favorite songs from Willy Wonka.

As part of their ‘Spend Your Life Well’ campaign, ING Direct Australia sponsored this performance by jazz vocalist Briana Cowlishaw and string quartet Opus 4 on the ferry to Circular Quay in Sydney Harbour.

I’ve previously posted a few other orchestral flash mobs (if we’re still calling them that), including one on the Copenhagen Metro by members of the Copenhagen Philharmonic Orchestra and a performance by Orchestra Simfònica del Vallès in Sabadell, Spain in celebration of Banco Sabadell’s 130th anniversary.

[via mUmBRELLA]

Australia

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.