Back in June, Hyundai Australia released Break Free, a fun TV ad featuring characters sing/speaking the words to Queen’s ‘I Want to Break Free’.
This week the car maker is launching the ‘i30 Break Free Dedicate and Win‘ campaign on their Facebook page, leveraging Spotify, which launched across Australia on May 21.
To win 1 of 150 Spotify premium subscriptions, fans are asked to dedicate their favorite ‘Break Free’ driving tune to one of their Facebook friends. Fans can search the Spotify database directly from the Facebook app, or choose from one of the pre-selected tracks.
The campaign will run til November 9, but the Top 5 tracks so far are:
1. All Right Now – Free
2. I Want to Break Free – Queen
3. Set You Free – The Black Keys
4. Free Bird – Lynyrd Skynyrd
5. Free Fallin’ – Tom Petty
The campaign was put together by Innocean Australia.
[via B&T]
About Randy Matheson
