Last year Hotels.com demonstrated their mobile app by having veteran parachute jumper JT Holmes jump out of a plane at 20,000 feet over Lake Tahoe, and attempt to book a hotel room during his freefall.
This year they’ve recruited former member Nitro Circus, and Kelowna, BC’s own Andy Bell for Xtreme Hotel Booking 2. Andy’s challenge? Use the Hotels.com mobile app to book a room while running with a herd of rampaging bulls in Pamplona, Spain.
Every year hundreds of people are injured (mostly minor) during the runs at the festival, but the truly unfortunate part is most of these powerful bulls are killed as part of the bullfighting events that occurs in the afternoon.
The ad was created by Y&R Chicago.
[via Agency Spy]