In late February Ford of Britain launched the an augmented reality campaign using Panasonic’s new 3D depth imaging technology to promote its new Grand C-MAX. The user interface is based on natural movement and hand gestures rather than using printed markers as a point of reference as in ‘traditional’ augmented reality experiences.
Users could interact with the display by holding their hands up to the screen. They can then use virtual buttons to choose the cars colours, open doors or fold down the seats, rotate and explore 3D ‘virtual’ models of the cars on the screen and in their hands.
Mark Simpson of Ford of Britain said:
Mark Simpson at Ford said: “Using live interactive outdoor campaigns is a great way to really engage with the audience in a way that is not possible with static posters. This has enabled us to create a targeted and tactical campaign that is relevant and fun to use.”