For 11 Hours Straight, YouTube Stars Perform Lionel Richie’s ‘All Night Long’ All.Night.Long

YouTube stars Rhett McLaughlin and Charles Lincoln “Link” Neal have a massive online audience with more than 900,000 YouTube subscribers and more than 150 million video views of their videos. They are well-known for their web series ‘I Love Local Commercials’, in which they create humourous commercials for real local businesses.

Their latest video promotes Trident’s ‘Create a Spontaneous Karaoke‘ video contest, in which participants sing-a-long to Lionel Richie’s ‘All Night Long’. The winner will receive $10,000 and a year’s supply of Trident gum. The contest rules restrict videos to 120 seconds, however Rhett and Link’s video went on, well… all night long. They sang along for 11 hours and 9 minutes, performing the song 158 times back-to-back.

The edited version is embedded below, but if you do have all night to spare, you can watch all 11 hours (and 9 minutes) of their entire performance.

USA

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.