In Brazil an area the size of a soccer (football) field is cleared every 4 minutes.
The WWF collaborated with São Paulo ad agency Grey 141 came up with a very creative way to illustrate this shocking statistic.
For 4 minutes during the live TV broadcast of a game between the women’s national teams of Brazil and Denmark the lush green soccer field brown gradually turned brown.
[via Creative Criminals]
Hamburg-based agency Kolle Rebbe has created an interactive donation box in the form of a foosball table for German charity MISEREOR, with the 2 euro donations going to benefit the children of Rwanda and South Africa.
But Afrika Kicker is not a typical Foosball table, with smooth uncluttered playing surface. Players challenge each other on a bumpy clay surface, and must negotiate obstacles like a tree and well hole, just like in some real African football matches.
Players can broadcast their Afrika Kicker match via a Livestream, or just keep their Facebook friends updated with the score.
[via Pull the Trigger]
It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.
When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.
Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.
Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.
Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.
While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.
[via Advertising Age]
With the NHL lockout finally over after 625 lost regular-season games, the league is finally ready to get a shortened season underway this weekend. Teams around the league are eager to try to ease the bad feelings of some fans by offering everything from discounts on tickets and concessions, to free beer ‘samples’ from the Ottawa Senators. (Stop. You had me at ‘free beer’)
Here in Toronto, where there’s little doubt that fans will fill the Air Canada Centre tonight for the delayed season opener against the Montreal Canadians, the Maple Leafs organization had the city’s hockey fans abuzz with a unique promotion.
Autographed jerseys of Leafs stars were encased in blocks of ice and dropped off at 9 locations around Toronto. Fans were invited to keep the jerseys if they could get to them.
With the entire NHL hockey season on the verge of being cancelled, Canadian hockey fans are hyped and ready to get their hockey fix with the broadcast of the 2013 IIHF World Junior Hockey Championship.
The only drawback is that the tournament is being played in Ufa, Russia, which means that the games are set to start around 4am Canadian time.
To make sure hockey fans don’t miss the drop of the puck, they can use the ‘World Jr Wake-Up‘ to schedule a call from TSN Sportscentre host Jay Onrait.
The campaign was put together by Rethink Canada.
Mavericks is a legendary surf location for the world’s best big wave surfers. Located about 2 miles offshore off Pillar Point Harbor in Northern California, the unique structure of the ocean floor there is capable or producing waves that can reach 80 feet in height after strong winter storms.
With ‘Chasing Mavericks‘, a movie based on the life of Maverick’s legend Jay Moriarity, starring Jonny Weston, Gerard Butler and Elizabeth Shue, set for release on October 26, two surfers on wheeled-motorized took to the streets and sidewalks on Manhattan to promote the movie.
The stunt was created by Thinkmodo, who also came up with the Zombie Experiment for AMC and a flying people illusion to promote the movie Chronicle.
[via Surfer Today]
The stadium of Argentine football team Boca Juniors, nicknamed ‘La Bombonera’ (Chocolate Box), is an especially intimidating place for other teams to play. Areas of the stadium are known for vibrating and even sway slightly when fans begin to cheer and jump together.
Nike Argentina was interested to see if the Boca Juniors’ fans could cause the same tremble at another stadium. Four seismographers were installed at Estadio San Juan del Bicentenario, home of the 2012 Copa Argentina Final, to measure the magnitude of the vibration that Boca fans might create.
During the game, readings of 6.4 and 6.2 on the Richter Scale were recorded after the 2 Boca goals. Boca went on to win 2-1, with the celebration registering an grandstand shaking 5.9.
The stunt was created by BBDO with production handled by Sake Argentina.
In ‘Road Bike Party’, Welsh mountain bike trials rider, Martyn Ashton borrows a road bike from his friends and takes it on the ride of it’s life. But, this is not just any bike, the Pinarello Dogma 2 is a £10,000 carbon framed road bike, and was used by Team Sky’s Bradley Wiggins to win the 2012 Tour de France.
The video was shot in various locations around the UK, beginning calmly enough on a country road. Soon enough, Martyn is doing front-wheel stands and somersaults in a skatepark, then he’s doing wheel crushing jumps off of concrete blocks. But, it’s his ride across the bridge arch and along the top of the rock wall that makes my knees go wobbly.
The film, which has gained over 4.7 million views on YouTube in just 7 days, was produced by Ashton Bikes and directed by Robin Kitchin, features the song ‘Sometimes’ by Sound of Guns.
[via Bicycling.com]
Nike literally brought Venice Beach to a standstill to shoot a video promoting the launch of the new Jordan CP3.VI.
The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles (but, not the real one), posed as if they are different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, pass (to themselves, of course), have a caricature done, grab an apple and finally go up for a backboard shattering drunk.
The video was created by Wieden+Kennedy, and directed by Andreas Nilsson.
Sometimes you can spot the house of a young hockey player just by looking at the garage door. With a driveway (paved or gravel) serving as an ideal spot to work on those slapshots, the garage door serves as the perfect backstop. Whether it was real rubber pucks or orange street hockey balls, they all left a sizable dent.
Back in July, San Jose Sharks all star centre Logan Couture and 8 year-old Ryan spent the afternoon shooting 800 pucks at a garage door, gradually knocking the paint off to reveal the outline of a helmeted hockey player that vaguely looks like Couture. At least I think it’s a hockey player, it’s been a long time since we’ve actually seen one in action.
The afternoon of shooting (boy their arms must have been tired) was captured to create an ad promoting NHLPA hockey gear, sold at Walmart stores across Canada. At the end of the ‘shoot’, Logan signed the garage door, which will be displayed at the Arena in Logan’s hometown of Lucan, Ontario.
The ad was created by Toronto ad agency Lowe Roche, and directed by Dean Vargas for Motion Pantry.
[via Adrants]
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
