Social Media

Barbie Puts Malibu Dreamhouse on the Real Estate Market for $25 million

February 7, 2013 By Randy Matheson Leave a Comment

It appears that coastal living may have lost some of it’s appeal for the world’s most popular doll, as Mattel’s Barbie puts her pink Malibu Dreamhouse up for sale. With superstar real-estate agent Josh Altman of Bravo TV’s ‘Million Dollar Listing‘ on board, the three storey, one bedroom, one bathroom is listed for $25,000,000 on real estate site Trulia.

But don’t fret about Barbie, she won’t be homeless for long. The announcement is the kickoff to a campaign that includes a worldwide tour to find a new dream home, and a team designers made up of Jonathan Adler, Lulu de Kwiatkowski, Celerie Kemble, and Trina Turk to provide advice and inspiration. The results will be realized in a new Dreamhouse playset that will be made available just in time for the 2013 Christmas season.

The campaign includes traditional advertising and PR, but will be take place primarily on digital media, including Trulia.com, Barbie.com, as well as social media sites like Facebook and Twitter.

[photo Facebook]

Filed Under: Retail, Social Media Tagged With: barbie, Celerie Kemble, Dreamhouse, Jonathan Adler, Lulu de Kwiatkowski, Malibu, mattel, Trina Turk, Trulia, USA

Oreo, Audi and Tide Light-Up Twitter with Zingers During Super Bowl Blackout

February 4, 2013 By Randy Matheson Leave a Comment

It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.

When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.

Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.

Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.

Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.

While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.

[via Advertising Age]

Filed Under: Advertising & Marketing, Social Media, Sports Tagged With: audi, blackout, Oreo, Super Bowl, Superdome, Tide, twitter, USA

Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

February 3, 2013 By Randy Matheson Leave a Comment

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.

Filed Under: Automobiles, Social Media Tagged With: facebook, football, Hyundai, INNOCEAN USA, Santa Fe, Super Bowl, USA

Help the Guy in Stanfield’s Underwear Hitchhike His Way Across Canada

November 13, 2012 By Randy Matheson Leave a Comment

As any young man growing up in Nova Scotia, I grew up wearing my share of underwear made a dozen or so miles away at the Stanfield’s factory in Truro. However, I never attempted to hitchhike anywhere in my tighty whities, not even on a double-dog dare.

But, that’s exactly what testicular cancer survivor Mark McIntyre will be doing. Starting on November 14, he’ll be attempting to make his way from Vancouver to Truro in 21 days by hitching rides and completing challenges and dares. If he’s successful, Stanfield’s will give $20,000 to the Canadian Cancer Society for below-the-waist cancer research.

You can follow McIntyre’s adventure at Gitchhiker.com, and help him out by voting on gifts (so far, fans have voted to provide him with boots and a toque) and saved kilometers in the Gitchmobile.

‘The Glitchhiker’ was created by john st., who previously worked with McIntyre and Stanfield’s in 2010 on the ‘Guy at Home in His Underwear‘ campaign.