Shoppers at Westfield White City shopping centre were given the opportunity to win flowers for a year from Marks and Spencer by scanning a QR code on a billboard made up of 9,457 flowers.
The 5×3 metre billboard, which took 179 hours to complete, was designed by CURB media and developed by the creative team at Profero. Once the promotion is done and the billboard is taken the down, the flowers will be turned into compost.
[via Campaigns & Coffee]
With the wind bringing temperatures down to a biting -12 C in downtown Toronto this morning (Monday, March 4), Canada’s The Weather Network tried to provide a hint of spring with a ‘living billboard’ and giveaway of 10,000 yellow tulips to the bundled-up pedestrians.
With the ‘official’ launch of Spring still several weeks away, The Weather Network was asking people to tune-in for the broadcast of its Spring Outlook tonight at 9pm EST.
The project was coordinated by PR agency, High Road Communications.
You couldn’t blame drivers in LA for slowing down or doing a double-takes as they saw what appeared to be the shadow of a huge dragon against the size of a Sunset Boulevard office tower. The billboard promotes Season 3 of Game of Thrones which returns to HBO on March 31.
But the dragon sightings aren’t just confined to the west coast, the shadow of one of Daenerys Targaryen’s dragons can also spotted in a NY Times spread earlier this week.
[via Screen Crush]
South African bug killer brand Doom and TBWA South Africa sought to illustrate their product’s killing power by comparing it to the most common form of “spur-of-the-moment” bug control, the shoe.
With nearly 100,000 species of bugs found in the country, that’s a lot of shoe smacking. The agency constructed a 22 metre tall billboard featuring 5771 shoes, carefully positioned to create a massive mosaic of a can of Doom. The public was then given the opportunity to win cash prizes by guessing the total number of shoes on the billboard.
This massive outdoor execution is in sharp contrast to the tiny bug dioramas set up in small building cracks earlier this year by DOOM and their agency.
That chocolate bar you’re eating might just be smarter than you think, it may actually be location aware.
Nestlé have distributed 6 chocolate bars somewhere in the UK outfitted with GPS trackers embedded in the packaging.
Once a buyer activates the GPS tracker, Nestlé’s prize team will locate them within 24 hours and deliver a check for £10,000.
As a secondary part of the promotion, Nestlé is also running a 2-week out-of-home campaign on 3,000 posters outfitted with NFC and QR code touchpoints.
The OOH touchpoints direct users to a mobile-friendly site where they can enter an on-pack code for an opportunity to win one of 2,000 £10 prizes.
The ‘We Will Find You‘ campaign was created by JWT London.
Just wrapping up today in London is a campaign from Turkish Airlines that leverages QR codes in a citywide scavenger hunt. Digital billboards on transit shelters display QR codes based on the national flags of countries competing in the London 2012 Olympics. Once the user has scanned a QR code they are redirected to a mobile site where the user can ‘checkin’ to that country.
Other features of the mobile site are; ‘Locations’ which show other QR Flags are in the area around you, ‘Stats’ show you the total number of QR codes you’ve collected, and ‘Offers’ displaying flight specials from London to that destination.
The person who ends up with the most ‘check-ins’ at the end of the contest will win two return ticket to one of Turkish Airlines 200 destinations. The campaign is a great example of how a mobile site can still offer an experience that’s equal to
[via 2D Code]
The Belgian Jupiler Pro Football League is set to open their season this Saturday. To drum up interest for the coming season, cable company Telenet created a giant version of the jersey for each of 16 teams, then placed them over billboards near each of the home stadiums.
The first fan who dared to steal the shirt not only got to keep the giant team jersey, but they earned 5 free football tickets for their trouble. My kudos to the one legged guy who deftly used his cane to earn his prize. Watch the video to see the ingenuity of these jersey thieves.
The campaign comes from TBWA, Brussels.
Street artists 3D Joe and Max (Joe Hill and Max Lowrey) have traveled the world creating mind-bending optical illusions for brands such as Disney, Sprite, and Google. They are best-known for creating distorted street art using a technique that when viewed from the correct angle create an optical illusion of extreme depth.
Last November, the duo braved the elements to claim Guinness Records for both the largest (3807 square feet) and longest (350 feet) piece of 3D artwork in a project promoting Reebok Crossfit.
Their latest mind blowing project was created on the streets of Madrid, Spain to mark the European release of the latest Batman movie,’The Dark Knight Rises‘. In the piece the street appears to be crumbling into a fiery lava pit shaped like the Batman logo.
Johannesburg, South Africa agency TBWA Hunt Lascaris had been tasked with coming up with an out-of-home campaign illustrating how the DOOM Fogger gets into every nook and cranny to kill bugs.
As an alternative to more traditional outdoor media, the agency took the challenge literally and created advertising spaces out of the cracks and holes in the walls of buildings. They created Roachville; cockroach dioramas showing the insects posed in living room, bedroom and cafe scenes. Large colourful highlights pointed toward the tiny scenes with the headline “Gets to Where They Live”.
via Ads of the World
To promote their new ‘Honesty’ credit card the National Australian Bank rewarded shoppers for turning in lost items.
While the unsuspecting shoppers waited at the specially constructed lost and found counter. their name and picture was taken and distributed to other teams located in the mall. As the shoppers continued on their way they began to notice their face displayed on digital signage throughout the mall. I love the final scene where ‘Han’ sees his name spelled wrong.
The stunt was created by Clemenger BBDO, Melbourne.
Creative Guy & Director of Emerging Media + Trends at Delvinia in Toronto. Co-founder & Chief Intoxicologist at Madtini.com – opinions expressed are my own (who else would claim them anyway).
