Coming from the east coast of Canada I grew up with unpredictable weather. I’m sure most people who grow up near the ocean are familiar with the expression, “If you don’t like the weather, wait 10 minutes.” The Isle of Skye, located on the northwest coast of Scotland is certainly one of those environments whose weather is at the influence and whim of the sea.
The only distiller to call the Isle of Sky home is Talisker. At the beginning of this year the distillery introduced a bold new whisky dubbed Talisker Storm. To celebrate it’s launch the brand along with Vivid Design Works created a 25 foot tall interactive storm installation, bringing dark clouds, high wind and driving rain to the area outside the Design Museum in London.
People passing by were handed a raincoat and umbrella, and for those who managed to brave the weather a well-deserved glass of Talisker Storm was waiting.
[via Branding Magazine]