Experiential

Ogilvy Deploys Purposeful Outdoor Ads to Promote IBM Smarter Cities

June 3, 2013 By Randy Matheson Leave a Comment

IBM and the Paris office of ad agency Ogilvy & Mather have created a series of outdoor advertising with an added practical purpose. The colorful ad installations were constructed to include a bench, an overhang to provide shelter from the rain, and a ramp to help people more easily navigate stairs.

The campaign promotes IBM’s “People for Smarter Cities” initiative, which looks to bring people from around the world together to collaborate on solutions that improve the ways that cities function.

[via Gute Werbung]

Filed Under: Experiential, Out of Home Tagged With: France, IBM, Ogilvy, Paris, Smarter Cities

AMC Celebrates Return of The Walking Dead with Zombie Finger Giveaway

February 6, 2013 By Randy Matheson 1 Comment

Busy commuters rushing through Toronto’s Union Station can’t be blamed for doing double-takes as they head for their trains.

A massive pair of dismembered hands have been installed as part of a campaign promoting AMC’s The Walking Dead, which returns for the remaining 8 episodes of Season 3 beginning this Sunday, February 10.

Each day one of the grizzled fingers will be severed, and go up for grabs to Walking Dead fans who tweet a picture of themselves in front of the hands using the hashtag #TWDFEB10.

The agency behind the countdown is Leo Burnett Canada.

Filed Under: Experiential, Television Tagged With: Canada, The Walking Dead, toronto, Union Station, zombie

The Shelves of an East London Corner Shop Come Alive for Red Stripe

November 29, 2012 By Randy Matheson Leave a Comment

Recently, the creative folks at KesslerKramer’s KK Outlet, worked with Stinkdigital and Hirsch&Mann to transform an ordinary corner shop in East London into an immersive animated experience for Red Stripe beer.

As customers reached into the refrigerated shelves for a Red Stripe, the shelves came alive with shaking and tapping of boxes, bottles, cans, packets of crisps, and more. The sounds were programmed to perform the 1978 ska classic “A Message to You Rudy” by The Specials.

Check out the amazing ‘making of’ video embedded below.

How Red Stripe made music in the corner shop.

Filed Under: Experiential, Food & Drink, Stunt Tagged With: Hirsch&Mann, KK Outlet, London, Red Stripe, ska, Stinkdigital, The Specials

Toyota Belgium Uses Street Art Installations to Usage of Rearview Cameras

November 4, 2012 By Randy Matheson Leave a Comment

To highlight the positive benefits of rearview cameras, Toyota Belgium collaborated with agency Happiness Brussels and street artist Ernest Zacharevic to create a series of six striking street paintings in a Brussels parking garage.

The paintings jump off the wall creating a 3D illusion by using real-world objects such as a ride-on toy, shopping cart and soccer ball, and include the tagline, “Protect what’s behind you. Drive with a rearview camera”.

[via Creative Criminals]

Filed Under: Art & Design, Automobiles, Experiential Tagged With: Belgium, Ernest Zacharevic, Toyota

Newcastle Commuters Join Pianist to Create a Bus Station Sonata

October 25, 2012 By Randy Matheson Leave a Comment

In a project to help introduce classical music to a wider audience, commuters passing through Newcastle’s Haymarket Bus Station were asked to sit in with pianist, Andy Jackson and contribute a few notes to create a collaborative performance of Beethoven’s moonlight Sonata.

The installation was conceived by Newcastle artist Anton Hecht, and funded by The Arts Council of England and the Tyne and Wear area bus company Nexus.

[via Meme Machine]

Filed Under: Experiential, Music Tagged With: Arts Council of England, Beethoven, bus station, Moonlight Sonata, Newcastle, UK

Supercars Take to the Streets of Toronto in xBox Canada’s Forza Horizon Promotion

October 22, 2012 By Randy Matheson Leave a Comment

In Forza Horizon, a spin-off to the popular Forza Motorsport xBox video game series, the cars break free from the confines of the race track and take to the open road.

To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.

The stunt was created by MacLaren McCann Toronto.

The track featured in the video is ‘DRVGS’ by DVBBS.

[via Ads of the World]

Filed Under: Automobiles, Experiential, Gaming Tagged With: Aston Martin Vantage, Canada, Forza, Mercedes SLS AMG, microsoft, toronto, xBox

SNCF Promotes Direct Rail Link by Inviting People of Lyon to Take a Look at Brussels

October 15, 2012 By Randy Matheson Leave a Comment

It takes only 3 hours and 20 minutes to cover the 730 kilometers between Lyon, France and Brussels in Belgium by TGV (Train à Grande Vitesse, meaning ‘High-Speed Train’).

To promote the direct-link, French National Railway Corporation SNCF set up a special installation in Lyon’s Place de la République. The large cube, emblazoned with the message ‘Passez une tête à Bruxelles’ (‘Take a Look at Brussels’), invited pedestrians passing through the square to place their head into a small hole on the side.

To their surprise, their face appeared on a giant screen at the Mont des Arts, in Brussels, where the mayor, his official band (doesn’t every mayor have an official band?) and curious members of the public welcomed them to their city.

The campaign was created by TBWA/Paris.

Filed Under: Experiential, Stunt, Travel & Tourism Tagged With: Belgium, Brussels, France, Lyon, SNCF, TBWA\PARIS, TGV

MINI Netherlands Analyzes Test Drive Style for the Perfect Coffee Blend

September 27, 2012 By Randy Matheson Leave a Comment

MINI is extending an offer of free coffee delivery to businesses in the Netherlands. Besides the customized coffee bar built into the back of a MINI Countryman; MINI will bring along a fleet of 6 coffee-coloured cars for employees to test drive.

Data from each person’s test drive will be recorded, analyzed and used to determine the perfect coffee-blend match to their driving style.

The ‘How do you drive your coffee‘ initiative was put together by JWT, Amsterdam.

[via AdRants]

Filed Under: Automobiles, Experiential, Food & Drink Tagged With: coffee, mini, Netherlands

Coca-Cola Celebrates London 2012 Sponsorship with 100 ft Tall Vending Machine

September 3, 2012 By Randy Matheson 1 Comment

For today only, (September 3) Coca-Cola is giving away free product to celebrate their sponsorship of London 2012. People in Britain can go to freecoke.co.uk to claim their product code.

To promote the giveaway, they constructed a 100 foot tall replica of a Coca-Cola vending machine, complete with giant ‘push’ button.

Coca-Cola is well-known for their interactive ‘Happiness Machines’ including; one in Singapore that responded to hugs, and one in Turkey that gave away free coca-cola to couples only. (note these vedning machines were activated by remote control, and did not include image recognition or senors)