Battlebots Deathmatch Tests Durability of PergoMax Floors

Pergo versus Battlebots in Floor WarsCould your laminate floors stand up to a crew of fire-breathing, food-squirting, spatula-spinning, high-heel spiking Battlebots? It’s been 10 years since the Battlebots TV show was cancelled, but in this spot the Battlebots are back to fight it out on the newly-installed floor.

The story behind the spot is that the woman entered to win a new floor a while back. After installation she is reminded about the ‘fine print’ that includes a ‘durability test’. The durability test includes the Battlebots deathmatch, screaming robotic students and a speed metal band. Of course, it all works out in the end and the floor comes out without a scratch or dent (unlike Botweiler, who falls to Trick Shot in the final round).

The PergoMax BattleBot Facebook app features bios of all six Battlebots used in the shoot, as well as the different styles and features of Pergo laminate floors. If you live in the US you can like the video for a chance to win a PergoMax floor of your own.

The campaign was put together by Atlanta-based agency Fitzgerald+Co, with video production by Partizan.

Closed Paris Subway Station Serves as Stage for Prometheus Promotion

Prometheus Promo takes over closed Paris subway stationPassengers on the Paris Subway may have been surprised to look up and for a few seconds see a strange glimpse into the future or the past, as imagined in the upcoming movie ‘Prometheus‘.

The promotion takes over the Saint-Marten station, which has been closed since 1939. The station has been transformed into the cave from the movie where the explorers from Prometheus come across the origins of humanity.

The Prometheus ghost station will be live from May 16 to 25 between the Strasbourg-Saint-Denis and République stops.

Watch this brief clip of the view from inside the subway train as it passes by the promotion.

via Minute Buzz

Scotch Brite asks São Paulo diners, “Don’t Want to Pay the Bill, Wash the Dishes”

Scotch Brite - Don't Want to Pay the Bill? Wash the DishesHow do you create a fun experiential campaign to promote a dish washing sponge to an audience in their 20s? Buy them dinner.

3M’s Scotch Brite may be the #1 sponge brand in Brazil, but there was little awareness among the younger audience. For one week Scotch Brite teamed up with São Paulo restaurants that were frequented by the target market.

When the bill arrived, the diners were presented with an intriguing offer. Instead of a bill, the waitress passed them a Scotch Brite sponge with the message; “Don’t Want to Pay the Bill, Wash the Dishes”.

As explained in the video, for a relatively small investment and using the element of an unexpected surprise, Scotch Brite created a ‘try-it-yourself’ experience worth talking about.

The ‘Wash Your Bill’ campaign was created by Grey 141′s office in São Paulo.

Brazil

Hyundai Hatchback Passes the Monkey Test

Hyundai Hands Hatchback Passes the Monkey TestWhen I first watched this clip I had flashbacks to my one and only trip to African Lion Safari located here in Southern Ontario, just west of Hamilton, ON. Our car seemed to be in peril throughout the whole drive through the game reserve. A group of zebra rubbed up against the door, an ostrich pecked at the window, and a park employee used his pickup truck to guide a stressed-out rhinoceros away from (possibly) charging at the cars. But the craziest few minutes were in the baboon area, where dozens of the monkeys of all sizes climbed up on the cars. They pulled at the wipers and the weather stripping around the windshield, hung on the side mirrors and basically tried to get into everyplace they could put their little hands. One large baboon seemed to relish sitting on the roof of the car and enjoying the ride.

I can only imagine the sheer joy of these 40 monkeys at Knowsley Safari Park; northwest of Liverpool; when they were left with a Hyundai i30 hatchback to explore. In the clip they jump and up and down on the hood, crawl up and over the seats, gnaw on the dashboards, seats and headrests. Basically all the things you would see when the Matheson family went on a typical road trip.

David Ross, general manager at Knowsley Safari Park, said: “For a baboon, to have a car to play with for a whole day is manna from heaven”.

While the car appeared to be only lightly damaged, I pity the future buyer of this car. Good luck on getting that monkey smell off the seats.

[via The Drum]

United Kingdom

EVOC Promotes Protective Backpack with Indestructible Billboard

Evoc Indestructible BillboardGermany’s Evoc is a manufacturer of premium backpacks and protective equipment for outdoor sports enthusiasts. Their backpacks feature an integrated back protector that can absorb nearly 80% of the impact to the wearer’s back. The protective technology could prevent countless spinal injuries.

To create awareness and demonstrate the strength of Evoc’s integrated back protector they created a unique interactive billboard. Passerby were invited to punch, kick, head-butt an Evoc backpack that had been attached to the billboard. Sensors measured the energy of each impact as well as how much energy was absorbed by the back protector. The results were updated to the Evoc Facebook page in real time and then shown ranked on a leaderboard. An image of each participant was captured at impact which they then could tag and share with their social networks.

The Indestructible Billboard was created by Publicis Munich.

Germany

‘Piss Off’ Game Rewards Dutch Dudes for Peeing in the Right Pot

Waternet launches Piss Off game in AmsterdamI’m not sure I can call it a trend, but this is the second ‘pee-related’ campaign I’ve posted about this week. (warning: video embedded above semi-discreetly shows Dutch guys peeing)

Koninginnedag is Queen’s Day, a national holiday in the Netherlands celebrating Queen Beatrix. The Dutch people gather together dressed in bright orange, to party in the streets, squares and even on boats in the canals. The problem is with all that alcohol intake, the guys are looking for somewhere close by to relieve themselves, and the canal conveniently fits that bill.

In an effort to keep the canals clean Dutch water supplier Waternet launched ‘Pot Je Pissen’ (Piss Off), a game that rewards those free-peeing gentlemen for using the proper facilities. The game was powered by flow detectors that were installed in each of the urinal stations, and a large digital screen displayed teh results. Whichever guy could pee the most would win the game and earn their water taxes back as a bonus.

I can’t close this post without commenting on those plastic urinal station setups located just steps away from people passing by seem very public. I’ve never been to Amsterdam so maybe that’s the norm at these festivals, and anything is better than having guys pee in the alley and canals. I assume there’s more private facilities nearby for the ladies to use.

The ‘Pot Je Pissen’ campaign comes from the creative folk at Achtung!

Netherlands

Fiat Illustrates Fuel Economy of Novo Uno with ‘Powered by Pee’ Test-Drive

Fiat 'Powered by Pee' Test DrivesBefore you start envisioning the image of a dude using the gas tank of an unsuspecting Fiat Uno new… sorry, what? I’m too late?

The Fiat ‘If Pee Were Gas’ campaign out of Brazil does indeed feature several dudes doing their business, but thankfully this ‘test-drive’ challenge was confined to the men’s washroom of the bar.

Flow monitors were installed in the urinals, and a small digital screen was placed onto the wall above it. The more pee that flowed, the further the image of the Fiat Uno New traveled on the twisting roads on the digital screen. A small image of the player’s face was captured and placed onto a leaderboard along with the distance their Fiat Novo Uno drove. Thankfully the functionality to actually steer the car weren’t included.

Did it work? The case study video explains that searches for the Uno on Fiat’s website rose 12% during the promotion, and fuel-economy became the first feature mentioned at the moment of purchase (second was design).

The campaign was created by Leo Burnett Tailor Made.

Brazil

Orchestra Surprises Commuters With ‘Moving’ Performance on Copenhagen Metro

Copenhagen Classical Flash MobCommuters on the Copenhagen Metro were treated to a surprise performance when members of the Copenhagen Philharmonic Orchestra unveiled their instruments to perform a selection from ‘Peer Gynt’ by Norwegian composer Edvard Grieg.

The Metro flash mob follows up their surprise performance of Ravel’s Bolero at Copenhagen Central Station last spring.

The flash mob was created as a collaboration between Radio Klassik and Danish creative agency Makropol.

Denmark

IKEA Turns Port-a-Potty Into Bathroom Design Showcase

IKEA Turns Port-a-Potty into Bathroom Product ShowcaseThe lowly Porta Potty may be a welcome destination when the need hits, but it’s also the last place you want to spend much quality time unless you’re looking to perfect your ‘hover’ technique.

With this in mind, IKEA pulled the old switcheroo on people attending the Salone Internazionale del Mobile in Milan back in April.

Relief-seekers were drawn to what looked like a common portable toilet, but was in fact a portal into a 20 square meter lavish showcase for their latest innovations in bathroom design.

A hidden-camera captured the surprised reactions of washroom goers, as they tried out the products and features, and some even brought their friends in with them.

The campaign comes from Milan agency 1861 United.

Italy

Aussie Casino Swings to Lounge Version of Welcome to the Jungle

Welcome to the Jungle“You know where you? You’re in the jungle baby, and you’re gonna die!”

A few weeks ago, hard-rock legends Guns n’ Roses were inducted into the Rock & Roll Hall of Fame. The guys from the classic lineup (even drummer Steven Adler) all showed up to accept the honour, except for Axl Rose of course.

The honours keep rolling in, one of their best-known songs ‘Welcome to the Jungle’ has been used in a new video promoting Sydney resort and casino The Star.

The clip features American singer Bill Baker belting out the song while seated at a piano as it tours through the hotel and casino.

The video is part of the ‘There Will be Stories’ campaign from Sydney agency, The Monkeys and was produced by Revolver.

Australia