Australia’s Carlton Draught is no stranger to producing fun and innovative ad campaigns including the ridiculously epic ‘Big Ad’, the dance-tabulous ‘Flashbeer’, and the 3 minute long ‘Slo Mo’.
The beermaker’s latest ad is a homage those endless car chases of 80s cop movies and tv shows, except for one crucial factor: there’s no cars involved. A gang chooses the wrong bar to celebrate their most recent bank robbery. Soon the chase is on, and nobody including the police want to put their beers down.
If you’re scratching your head and wondering what that song is, it’s ‘Thunder In Your Heart‘ by Australian pop-singer (and lead vocalist of Little River Band 1980-85) John Farnham.
The ad was created by Clemenger BBDO Melbourne
About Randy Matheson
