Barnardo’s is a British charity that works to transform the lives of over 190,000 children and young people each year.
Barnardo’s latest campaign is titled ‘Rewrite’, a Facebook app that shows the story of a 15 year old girl who falls into a world of abuse and hopelessness. The story reveals itself as if it’s being written in front of you.
At the end of the story the user is instructed to drag the word ‘believe’ from the Barnardo’s logo and replace the word ‘die’ in the story. Your belief literally rewrites the last half of the story as you watch.
The Barnardo’s ‘Rewrite’ campaign was created by BBH.