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Banco Sabadell Celebrates 130th anniversary with Orchestral Flashmob

July 1, 2012 By 4 Comments

Som Sabodell Orchestra Flashmob

On May 19, people enjoying a quiet evening out at Placa de Roc in Sabadell, Spain were in for a wondrously noisy surprise.

What appears to be a single street performer playing the opening notes of Beethoven’s Ninth Symphony quickly expands to include more and more musicians. The group eventually includes over 100 people from the Orchestra Simfònica del Vallès and singers from the Amics de l’Òpera de Sabadell, Coral Belles Arts and Cor Lieder Camera.

The flashmob was assembled to celebrate it’s 130th anniversary of Banco Sabadell.

The creative agency for the flashmob was Remake and the film was shot by Onidea.

Spain

Filed Under: Advertising & Marketing, Experiential Tagged With: , ,
About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.

  • http://nicolasgriffioen.com/ Nicolas Griffioen

    Who made this campaign? do you know?

    • http://www.randymatheson.com Randy Matheson

      The creative agency for the flashmob was Remake and the film was shot by Onidea.

      • http://nicolasgriffioen.com/ Nicolas Griffioen

        Thanks! 

  • http://www.facebook.com/leilani.clark.1 Leilani Clark

    Oh to have been there.  Amazing.  Thank you.