Battlebots Deathmatch Tests Durability of PergoMax Floors

Pergo versus Battlebots in Floor WarsCould your laminate floors stand up to a crew of fire-breathing, food-squirting, spatula-spinning, high-heel spiking Battlebots? It’s been 10 years since the Battlebots TV show was cancelled, but in this spot the Battlebots are back to fight it out on the newly-installed floor.

The story behind the spot is that the woman entered to win a new floor a while back. After installation she is reminded about the ‘fine print’ that includes a ‘durability test’. The durability test includes the Battlebots deathmatch, screaming robotic students and a speed metal band. Of course, it all works out in the end and the floor comes out without a scratch or dent (unlike Botweiler, who falls to Trick Shot in the final round).

The PergoMax BattleBot Facebook app features bios of all six Battlebots used in the shoot, as well as the different styles and features of Pergo laminate floors. If you live in the US you can like the video for a chance to win a PergoMax floor of your own.

The campaign was put together by Atlanta-based agency Fitzgerald+Co, with video production by Partizan.

Closed Paris Subway Station Serves as Stage for Prometheus Promotion

Prometheus Promo takes over closed Paris subway stationPassengers on the Paris Subway may have been surprised to look up and for a few seconds see a strange glimpse into the future or the past, as imagined in the upcoming movie ‘Prometheus‘.

The promotion takes over the Saint-Marten station, which has been closed since 1939. The station has been transformed into the cave from the movie where the explorers from Prometheus come across the origins of humanity.

The Prometheus ghost station will be live from May 16 to 25 between the Strasbourg-Saint-Denis and République stops.

Watch this brief clip of the view from inside the subway train as it passes by the promotion.

via Minute Buzz

Scotch Brite asks São Paulo diners, “Don’t Want to Pay the Bill, Wash the Dishes”

Scotch Brite - Don't Want to Pay the Bill? Wash the DishesHow do you create a fun experiential campaign to promote a dish washing sponge to an audience in their 20s? Buy them dinner.

3M’s Scotch Brite may be the #1 sponge brand in Brazil, but there was little awareness among the younger audience. For one week Scotch Brite teamed up with São Paulo restaurants that were frequented by the target market.

When the bill arrived, the diners were presented with an intriguing offer. Instead of a bill, the waitress passed them a Scotch Brite sponge with the message; “Don’t Want to Pay the Bill, Wash the Dishes”.

As explained in the video, for a relatively small investment and using the element of an unexpected surprise, Scotch Brite created a ‘try-it-yourself’ experience worth talking about.

The ‘Wash Your Bill’ campaign was created by Grey 141′s office in São Paulo.

Brazil

Hyundai Hatchback Passes the Monkey Test

Hyundai Hands Hatchback Passes the Monkey TestWhen I first watched this clip I had flashbacks to my one and only trip to African Lion Safari located here in Southern Ontario, just west of Hamilton, ON. Our car seemed to be in peril throughout the whole drive through the game reserve. A group of zebra rubbed up against the door, an ostrich pecked at the window, and a park employee used his pickup truck to guide a stressed-out rhinoceros away from (possibly) charging at the cars. But the craziest few minutes were in the baboon area, where dozens of the monkeys of all sizes climbed up on the cars. They pulled at the wipers and the weather stripping around the windshield, hung on the side mirrors and basically tried to get into everyplace they could put their little hands. One large baboon seemed to relish sitting on the roof of the car and enjoying the ride.

I can only imagine the sheer joy of these 40 monkeys at Knowsley Safari Park; northwest of Liverpool; when they were left with a Hyundai i30 hatchback to explore. In the clip they jump and up and down on the hood, crawl up and over the seats, gnaw on the dashboards, seats and headrests. Basically all the things you would see when the Matheson family went on a typical road trip.

David Ross, general manager at Knowsley Safari Park, said: “For a baboon, to have a car to play with for a whole day is manna from heaven”.

While the car appeared to be only lightly damaged, I pity the future buyer of this car. Good luck on getting that monkey smell off the seats.

[via The Drum]

United Kingdom

Musicians Perform ‘The Unfinished’, the Last Songs of the Titanic Orchestra

Konzerthaus DortmundAs the Titanic slipped beneath the icy North Atlantic waters in the early morning of April 15th, 1912, a group of musicians continued to play to calm the nerves of the frightened passengers. It’s likely that the performance helped to calm the musicians too as they accepted their fate.

The group is commonly referred to as the Titanic ‘band’ or ‘orchestra’, but they were actually two groups that may have never played together before this final performance. The group was led by Wallace Hartley, whose quintet performed at teatime and after dinner concerts. The other three musicians performed as a trio of violin, cello and piano; and performed in the ‘A La Carte Restaurant’ and the ‘Cafe Parisian’.

While no one can be 100% certain what the last song performed by the group, it was reported that the selection was ‘Nearer, My God, To Thee’, a familiar Christian hymn written by Sarah F. Adams in 1841. It should be noted that other reliable witnesses remember ‘Song d’Automne’ as being the final song they remember, but one can imagine the mayhem during those last few hours.

At the 100th anniversary of the sinking, a group of musicians from Konzerthaus Dortmund embarked on a journey to pay tribute to the brave musicians of the Titanic by performing ‘The Unfinished’. They journeyed from New York to the site of the last known position of the Titanic, and at 2:20am they played ‘Nearer, My God, To Thee’.

A crate carried along on the expedition contained a buoy shaped like a quaver note with the hymn “Nearer, My God, To Thee” stored on sd-chip inside. This was placed into the ocean the day after the performance.

People were able to follow the expedition in real-time via The Unfinished blog. A promotional mailing to solo superstars and orchestras prior to the event raised the profile of Konzerthaus Dortmund around the world.

The campaign was put together by Hamburg ad agencyJung von Matt. The video was produced by Markenfilm.

Germany

EVOC Promotes Protective Backpack with Indestructible Billboard

Evoc Indestructible BillboardGermany’s Evoc is a manufacturer of premium backpacks and protective equipment for outdoor sports enthusiasts. Their backpacks feature an integrated back protector that can absorb nearly 80% of the impact to the wearer’s back. The protective technology could prevent countless spinal injuries.

To create awareness and demonstrate the strength of Evoc’s integrated back protector they created a unique interactive billboard. Passerby were invited to punch, kick, head-butt an Evoc backpack that had been attached to the billboard. Sensors measured the energy of each impact as well as how much energy was absorbed by the back protector. The results were updated to the Evoc Facebook page in real time and then shown ranked on a leaderboard. An image of each participant was captured at impact which they then could tag and share with their social networks.

The Indestructible Billboard was created by Publicis Munich.

Germany

‘Piss Off’ Game Rewards Dutch Dudes for Peeing in the Right Pot

Waternet launches Piss Off game in AmsterdamI’m not sure I can call it a trend, but this is the second ‘pee-related’ campaign I’ve posted about this week. (warning: video embedded above semi-discreetly shows Dutch guys peeing)

Koninginnedag is Queen’s Day, a national holiday in the Netherlands celebrating Queen Beatrix. The Dutch people gather together dressed in bright orange, to party in the streets, squares and even on boats in the canals. The problem is with all that alcohol intake, the guys are looking for somewhere close by to relieve themselves, and the canal conveniently fits that bill.

In an effort to keep the canals clean Dutch water supplier Waternet launched ‘Pot Je Pissen’ (Piss Off), a game that rewards those free-peeing gentlemen for using the proper facilities. The game was powered by flow detectors that were installed in each of the urinal stations, and a large digital screen displayed teh results. Whichever guy could pee the most would win the game and earn their water taxes back as a bonus.

I can’t close this post without commenting on those plastic urinal station setups located just steps away from people passing by seem very public. I’ve never been to Amsterdam so maybe that’s the norm at these festivals, and anything is better than having guys pee in the alley and canals. I assume there’s more private facilities nearby for the ladies to use.

The ‘Pot Je Pissen’ campaign comes from the creative folk at Achtung!

Netherlands

Swedish Armed Forces Thinks Literally ‘Inside the Box’ For Recruitment Experiment

Swedish Armed Forces - Who Cares?On social media, users have commonly expressed their support for or against causes through shares, tweets and status updates. The term Slactivism has been used to brand these low-involvement activities, and as you would expect, there is much debate on whether creating awareness through social media via status updates truly benefits the cause.

With this is mind, the Swedish Armed Forces was wondering how they could attract young people to an occupation where they would have to give up their real comforts in order to help other people. They staged a scenario to determine how far people were willing to go for one another. A volunteer was placed inside a locked box in central Stockholm, they would have to stay in the box until someone willingly replaced him. Each hour a door would open; if someone was at the door the person could leave, if not they had to stay there for however long it took for someone to arrive to replace them.

A camera inside the box streamed live video of the volunteer to a live banner on YouTube, the Swedish Armed Forces website and on digital signage in the area. During the 89 hours of the experiment, 70 people stepped forward to free someone that they had never met.

The campaign was widely discussed on social media and the website drew over 100,000 visitors in 4 days. The goal of getting 4300 applications for 1430 positions was surpassed when they received 93000 applications, more than double their original goal.

The campaign was created by DDB Stockholm.

Sweden

Fiat Illustrates Fuel Economy of Novo Uno with ‘Powered by Pee’ Test-Drive

Fiat 'Powered by Pee' Test DrivesBefore you start envisioning the image of a dude using the gas tank of an unsuspecting Fiat Uno new… sorry, what? I’m too late?

The Fiat ‘If Pee Were Gas’ campaign out of Brazil does indeed feature several dudes doing their business, but thankfully this ‘test-drive’ challenge was confined to the men’s washroom of the bar.

Flow monitors were installed in the urinals, and a small digital screen was placed onto the wall above it. The more pee that flowed, the further the image of the Fiat Uno New traveled on the twisting roads on the digital screen. A small image of the player’s face was captured and placed onto a leaderboard along with the distance their Fiat Novo Uno drove. Thankfully the functionality to actually steer the car weren’t included.

Did it work? The case study video explains that searches for the Uno on Fiat’s website rose 12% during the promotion, and fuel-economy became the first feature mentioned at the moment of purchase (second was design).

The campaign was created by Leo Burnett Tailor Made.

Brazil

Orchestra Surprises Commuters With ‘Moving’ Performance on Copenhagen Metro

Copenhagen Classical Flash MobCommuters on the Copenhagen Metro were treated to a surprise performance when members of the Copenhagen Philharmonic Orchestra unveiled their instruments to perform a selection from ‘Peer Gynt’ by Norwegian composer Edvard Grieg.

The Metro flash mob follows up their surprise performance of Ravel’s Bolero at Copenhagen Central Station last spring.

The flash mob was created as a collaboration between Radio Klassik and Danish creative agency Makropol.

Denmark