Surrender Control of Your Tweets to Raise Awareness of Tourrette Syndrome

Tourette Syndrome Foundation of Canada - Surrender Your Say

Today, (June 19) people who follow my Twitter account may see some unusual tweets. I’ve volunteered control of my Twitter account for the next 24 hours as part of “Surrender Your Say“, a campaign to help raise awareness of Tourette syndrome. I’ll have no control over what is being posted or the frequency that I post, to mimic the sudden involuntary vocal or physical actions associated with the condition.

“The biggest obstacle for people dealing with Tourette Syndrome is the attitude that people have when they see someone with physical and vocal tics. Without knowledge of the disorder, people are quick to judge. Surrender Your Say will help more people become familiar with the disorder and will help achieve the TSFC goal that all people who have Tourette Syndrome will lead quality lives as accepted and valued members of an informed, tolerant society.”
- Cathy Wylie, TSFC President

The initiative created by Saatchi & Saatchi Canada, and has attracted over 1800 participants last time I checked.

[via Great Ads]

Canada

lululemon Post Tongue-in-Cheek CEO Wanted Ad on Home Page

lululemon CEO Wanted

It hasn’t been a great week for Canadian lifestyle retailer lulemeon. On Monday, CEO Christine Day announced she was stepping down after five years in the job.

Despite the company’s stock price has taking a hit after the announcement, Friday morning the company posted a tongue-in-cheek help wanted ad for a new CEO on their website’s home page.

According to the job listing the prospective candidate should have the following qualifications:

  • You communicate powerfully, often through Sanskrit
  • You are disciplined, focused and can hold headstand for at least 10 minutes
  • You’re a long-term thinker. You already have a plan to bring yoga and luon to Mars by 2018
  • You break all the rules like getting your OM-on (loudly) whenever the urge arises
  • You elevate and cultivate the level of talent within the senior leadership team by holding The Bachelor lululemon. Only one successful SVP will get the final rose
  • Not only do you lead the organization to create components for people to live long, healthy and fun lives, you know the secret to how they got the caramel in the Caramilk bar
  • You wear The Mansy to lead our company-wide morning chant and kombucha ritual

In addition the finer print states; Your go-to party trick is your dead-on impression of the yogi in “Sh*T Yogis Say”, in reference to a widely-viewed video the company posted in December 2011.

Shit Yogis Say

[via Ad Age]

Canada

Huggies’ Pregnancy Belt Lets Dads Feel Their Baby’s Kick

Huggies - Pregnant Dads

Sometimes I can’t decide whether projects like this one are brilliant or ridiculous. Maybe it’s a little from column A, a little from columnb B. What I am sure of is that everyday something wildly creative and unexpected is being produced the ad agencies in Brazil, Argentina and Colombia.

In this case, Ogilvy Argentina and Huggies spent 4 months developing a belt that replicates the baby’s movements and kicks in real-time from the mom’s belly to the dad’s belly. There’s no mention whether the belts would be used beyond the development of this ad.

The belts look a bit silly, but the dad’s in the video look genuinely touched by the experience.

[via Creative Criminals]

Argentina

Doritos UK Ad Features Mariachi Version of “I Love Rock & Roll”

Mariachi Doritos - I Love Rock 'n' Roll

Last summer Abbott Mead Vickers BBDO and Doritos hired a Mariachi band for an ad campaign and brought them to parties all around the UK to perform mariachi band versions of 80s classics like Rio, Need You Tonight and Don’t You Want Me.

This summer Doritos have brought the band back with a new edgier image and a mariachi version of the “I Love Rock & Roll”, originally a hit in 1975 by The Arrows and further popularized by Joan Jett & the Black Hearts in 1981.

The London-based group, which is actually named Mariachi Mexteca, performs a wide repertoire of Traditional Mariachi music to English pop songs.

[via The Drum]

UK

Fiat’s Abarth 500 “Too Fast to Follow” on Twitter

Fiat Abarth 500 - Too Fast to Follow on Twitter

While certainly not the most important metric of social media success, increasing the number of followers is an important pursuit for a lot of Twitter users and brands. Some Twitter users have even gone to the social media black market to buy large blocks of fake users to increase their follower number.

It’s quite the opposite strategy with Fiat Germany, who aren’t interested in follower numbers at all for the Fiat Abarth 500 Twitter profile. To reinforce the messaging that the car is “Too Fast to Follow”, (top speed is 205 km/h) and contravening everything about the way social media should work, you cannot even follow the account. Yes, you can press the ‘follow’ button, but in moments you will be blocked keeping their follower account steady at “0″.

[via Mdelmas]

Germany

Luna Corona Billboard Captures the Crescent Moon as a Slice of Lime

Luna Corona - Crescent Moon Billboard

It appears I’m the only person who ever thought about holding my bottle of Corona up to the moon.

Working with a team of astronomers, ad agency Cramer-Krasselt has created the “Luna Corona’, a billboard located on 15th Street and 9th Avenue in Manhattan, positioned to capture the crescent moon in the mouth of a bottle of Corona. The experience should be viewable from approximately 8:30 p.m. to 11 p.m. ET, assuming clear skies over NYC.

Luna Corona seems like a great idea for a mobile augmented reality campaign. Have Corona fans around the world capture the crescent moon using their smartphone camera, upload it with a #LunaCorona hashtag. Use each image’s GPS coordinates to designate each person’s personal beach (to bring in the campaign messaging). My apologies if this has already done, but there are certainly plenty of worse ideas out there.

[via Campaign Brief USA]

USA

World Vision Canada’s Hard-Hitting Campaign Against Child Slavery

World Vision Canada - No Child for Sale

At first, I didn’t quite no what I was seeing as I looked up from what I was doing. On the TV I saw a small child being advertised for sale on what looked like a shopping channel.

By the time I had found the remote and turned on the sound, the logo for World Vision Canada appeared and what I was seeing began to make some sense. What doesn’t make sense is the daunting statistic that every year over 1.2 million children around the world are sold into slavery. Find out more about child slavery and how you can help at nochildforsale.ca.

The campaign came to life with a stunt executed at Pam Chorley’s Fashion Crimes in Toronto and at Vancouver’s Crocodile Baby. Word of a secret sale brought people and press to the sidewalk in front of both stores, where paper covering the windows was removed to reveal a shocking display of child actors portraying child labourers sewing and breaking bricks.

The media and creative come from KBS+P Canada Toronto-based Real Interactive.

No Child Should Ever Be For Sale TV Campaign

The Making of ‘No Child Should Ever Be For Sale’

[via Creative Criminals]

Canada

Actress Surprised When Toyota RAV-4 Test-Drive Goes Off-Road

Toyota Belgium Takes Actress on Offroad Test Drive

It looks like the use of prank videos in online advertising rages on. Here’s yet another example, this time created by Brussels agency Happiness for Toyota Belgium.

One difference is this clip does disclose up front that the woman is an actress, but that she was told that she would be recording a normal testimonial of a test drive with a Toyota RAV4. Shortly after the test drive gets underway, the driver veers off the cobblestone streets into a construction site for an off-road test of the RAV-4′s performance, handling and suspension abilities.

Despite the quick edits and the reactions of the actress to make things look exciting, the whole production comes off as safe.

[via Creative Guerilla Marketing]

Belgium

Shoppers Feed Pigs Live via Smartphone in Support of Animal Welfare Charity

Compassion in World Farming - Live Pig Feed

Recently, shoppers at Westfield Shopping Centre in Shepherd’s Bush, West London were given the chance to put their smartphones to a different use. While they watched on a giant digital screen, they could connect to a special URL to activate a feed machine which scattered apples and other feed to a group of free-range pigs at Collings Hanger Farm in nearby Buckinghamshire.

The feeding machine, which was created by members of the engineering department at London South Bank University, read information collected from the user’s smartphone’s accelerometer to determine where and how far to scatter the feed.

After feeding the pigs, a personalized message of thanks appeared on the screen along with a prompt asking others to make a donation to Compassion in World Farming.

The campaign, created by Elvis Communications, was a winner in Ocean Art of Outdoor competition, in which agencies and brands were invited to come up with ideas that pushed the creative boundaries of outdoor advertising.

[via Ocean]

UK

JWT Brings Justice League’s “Super Formula” to Kids at São Paulo Cancer Centre

JWT Brazil - Justice League Cancer Treatment for Kids

The prospect of undergoing chemotherapy treatment for the first time can be terrifying enough for adults, let alone kids. To help the children of the São Paulo’s A.C.Camargo Cancer Center, the creative folks of JWT Brazil enlisted the help of DC Comics’ The Justice league.

JWT worked with Warner Bros. to create a series of comic books in which Justice league characters recover their strength thanks to a “Super Formula”. The Super Formula was delivered via intravenous bag concealed within plastic covers branded with the logos of Justice league superheroes, including Superman, Batman, Green Lantern and Wonder Woman.

[via The Drum]

Brazil