Australian Artist Paints People to Create Illusion of Smashed Car

MAC - Body Crash

You probably already seen the work of Australian, body-painting artist Emma Hack. She painted singers Gotye and Kimbea for the video of worldwide hit song ‘Somebody That I Used To Know‘.

Recently, Emma collaborated with advertising agency Clemenger BBDO and Motor Accident Commission of South Australia for a project called ‘Body Crash’.

She, and her team transformed 17 nearly nude bodybuilders, models and acrobats into the illusion of a crashed car. The 5 women and 12 men were carefully positioned and covered with up to 5 layers of a body paint during the 18 hour shoot.

The campaign hopes to bring attention to the serious consequences of even low-level speeding.

[via CarBuzz]

Australia

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.