American Red Cross Teams Up With The Walking Dead for Brai… I mean, Blood Drive

The Walking Dead & American Red Cross - Use Your Brains. Give Blood.

The Walking Dead is back for Season 3 on October 14, just in time to inspire more nightmares and plenty of Halloween costume ideas. The show is also part of inspired partnership with the American Red Cross, to encourage blood donation with the ‘Use Your Brains. Give Blood’ campaign.

From September 24 to October 22, all blood donors at participating American Red Cross centers or blood drives are eligible to enter to win a trip to the set for a behind-the-scenes look at the show.

To further help promote the campaign, the show’s co-executive producer and special effects makeup designer Greg Nicotero created digital zombifications to several celebrities including Peter Jackson, Jimmy Smits and The Black Keys.

(excuse the ad in the embed below, I will repost a YouTube version when it becomes available)

USA

About Randy Matheson

I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I'm a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you're in need of a break, join me over at Madtini.com for a cocktail.