Skyfall, the 23rd movie in the James Bond series, and the third to star Daniel Craig, is set for release in late October, and Coke Zero is one of several brands that have partnered up to promote the latest installment of the spy franchise.
One of the constants throughout the series has been the James Bond Theme music, written in 1962 for ‘Dr. No’ by British composer Monty Norman and arranged by John Barry.
In this new Coke Zero ad created by Publicis Paris, the drama and action plays out to the James Bond theme song sung and hummed by the characters.
I’m not sure I can picture 007 sitting down at a casino bar and ordering a Coke Zero, but it’s been reported that he’ll be sipping a Heineken in Skyfall. I’m sure we’ll still see Bond order his signature drink, the vodka martini, shaken, not stirred.