September 27th marks the fourth year for Arthur’s Day, an annual music event started in 2009 that celebrates the founder of Guinness, Arthur Guinness. In Great Britain this year’s performers include Tinie Tempah, Texas, Ellie Goulding, Example, Mika, Professor Green, Fatboy Slim and Amy Macdonald.
In the ad to be broadcast starting August 19, a small town transforms itself for the celebration by painting their homes, clothes and even a horse to match the distinctive black colour of a Guinness.
The ad was created by Saatchi & Saatchi London and directed by Daniel Wolfe for Somesuch & Co.
[via Diageo]
About Randy Matheson
