Zombies Star in new Heart & Stroke Foundation Campaign ‘The UnDeading’

Heart and Stroke Foundation - #TheUndeading

There’s no denying that first aid training is an essential skill to have in daily life, let alone in a natural disaster, ‘rage’ virus outbreak or zombie apocalypse. If we’ve learned anything from movies and TV shows like ’28 Days Later’, ‘Shaun of the Dead’, ‘Zombieland’ and ‘The Walking Dead’ is that you have to stay healthy, be able to keep moving, and of course double-tap, because your brain in like a walking-talking candy store to the recently departed.

This week the Heart and Stroke Foundation of Canada has released an aggressive campaign to raise awareness of CPR (cardiopulmonary resuscitation). The horror-movie style PSA features a woman surrounded on all sides by approaching zombies. With zombies closing in she loses consciousness suffering what may have been a heart attack. Surprisingly, the zombies are able to use their CPR skills to revive the woman before… well, I’ll just let you watch it to find out.

The campaign will hopefully spur enough people to join in a Guinness World Record attempt for the largest number of people trained in CPR at one time. The event will happen October 25 at Canada’s Wonderland during the annual Halloween Haunt.

The Heart and Stroke Foundation is also promoting CPR training to the undead at The Toronto Zombie Walk on October 20.

The campaign comes from Toronto’s Agency59, with video direction from Vincenzo Natali (Splice, Cube), with production by Cartilage and FX from Alter Ego.

Canada

AMC Sets Zombies Loose on the Streets of New York

AMC Put Zombies Back - NYC Experiment

The only thing that could be more terrifying than coming face-to-face with a brain-thirsty zombie, is the possibility of missing ‘Walking Dead‘ because Dish Network recently dumped AMC from it’s cable lineup. With the premiere of Season 3 of ‘The Walking Dead’ only a couple of short months away, AMC has launched PutZombiesBack, an online effort to get AMC back on Dish.

As a stunt to promote the ‘Put Zombies Back’ effort, AMC transformed dozens of New Yorkers into elaborate zombies and set them loose onto the streets of Manhattan. The zombie horde included a shoppers, postman, parking officer, road repair workers, and even a hot dog vendor zombie (I imagine the health department will have an issue with flesh dripping onto the food).

While some people react in terror, others seem amused. Even the New York squirrels are inquisitive, and believe me this world does not need to have zombie squirrels on the loose. If this is any indication of how New Yorkers will act when the real zombie apocalypse happens, the walking dead will eat very well in the big Apple.

The closing scene with one lonely zombie dragging a Dish network satellite dish along the sidewalk says it all. “Zombies don’t belong here. Put them back on TV.”

[via Adrants]

USA