Canadian LGBT PSA Seeks to Keep the Winters Olympics ‘A Little Gay’

Canadian Institute of Diversity - Luge

With the official opening of the the Sochi Winter Olympics imminent, discussion around Russia’s controversial laws against gay “propaganda” is still a hot topic. The Canadian Institute of Diversity, is addressing the issue with a new PSA.

Set to the synth sounds of Human League’s new wave classic ‘Don’t You Want Me’, the ad shows a two-man luge team preparing for run by… ahem, thrusting to build-up momentum.

The ad copy reads “The Games have always been a little gay. Let’s fight to keep them that way”.

The ad was created by Rethink, and will be seeded through PR and social channels.

[via Strategy]


30 Squats Can Earn You Subway Fare on the Moscow Subway

Sochi Olympics - Moscow Subway Squats

In less than 3 months the Russian city of Sochi will host the Winter Olympic Games.

To help promote the games, the Russian Olympic committee has installed a special ticket machine at the Vystavochaya subway station, west of Moscow. But unlike other machines, commuters can earn their ticket by doing 30 squats.

[via Sploid]