WATERisLIFE Campaign Features 4-Year Old Kenyan Boy’s Bucket List

WATERisLIFE Kenya Bucket List

If this 2 minute ad (watch below) by DDB for WATERisLIFE doesn’t make you well-up a bit, then you just might be dead inside. The video follows a 4-year-old Maasai boy named Nkaitole as he leaves his village for the first time and goes on a journey to complete his bucket list.

Nkaitole gets to ride on a boat (and wear cool sunglasses), ride in a hot air balloon, an airplane and see the ocean for the first time. He even gets to experience his first kiss.

The sad statistic driving the ad is that there is a 1 in 5 chance that Nkaitole, and other children like him, may not reach his fifth birthday. Unsafe drinking water is the number one cause of death for children under the age of 5.

WATERisLIFE’s mission is to provide clean water solutions and WASH (Water, Sanitation and Hygiene) programs to schools and villages in developing countries.

[via Ad Week]