Walmart Canada and Mattel Team Up for Virtual Toy Store in Toronto Underground

Walmart Mattel Virtual Toy Store

With only 50 days left to go before Christmas Day (yes, only 50), Walmart Canada and Mattel have launched a Virtual Toy Store in a busy area of Toronto’s PATH system near Bay and Front Street.

The virtual toy store features Mattel toy products such as Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. Each of the pictured products features a unique QR code, that when scanned redirects to Walmart Canada’s mobile site, where a shopper can purchase the item and receive the special offer of free shipping.

The virtual toy store is set up at the same spot where Well.ca’s virtual pharmacy was set up last April, and is similar in execution to the Tesco and Peapod virtual grocery stores.

I’m curious whether having the Walmart and Mattel brands on-board will help make busy pedestrians stop and scan the QR codes. There seemed to be little interest in the installation.

Dozens of people passed by while I watched, but few gave the wall even a passing glance, let alone made any effort to stop and take a closer look. Are these types of virtual shopping installations a bust?

The virtual toy store was created by Brandfire Marketing Group working with IMA Outdoor Inc.

[via BrandChannel]

Canada

Get the Puck Out of Here! – Sharks’ Logan Couture Creates ‘Avant Garage’ Art

NHLPA Hockey Gear

Sometimes you can spot the house of a young hockey player just by looking at the garage door. With a driveway (paved or gravel) serving as an ideal spot to work on those slapshots, the garage door serves as the perfect backstop. Whether it was real rubber pucks or orange street hockey balls, they all left a sizable dent.

Back in July, San Jose Sharks all star centre Logan Couture and 8 year-old Ryan spent the afternoon shooting 800 pucks at a garage door, gradually knocking the paint off to reveal the outline of a helmeted hockey player that vaguely looks like Couture. At least I think it’s a hockey player, it’s been a long time since we’ve actually seen one in action.

The afternoon of shooting (boy their arms must have been tired) was captured to create an ad promoting NHLPA hockey gear, sold at Walmart stores across Canada. At the end of the ‘shoot’, Logan signed the garage door, which will be displayed at the Arena in Logan’s hometown of Lucan, Ontario.

The ad was created by Toronto ad agency Lowe Roche, and directed by Dean Vargas for Motion Pantry.

[via Adrants]

Canada