Speedy VWs Face-Off Against Fast Talkers, Beat Boxers and More

Volkswagen Fast vs Fast

To help remind potential car buyers that their cars are not just sensible transportation, Volkswagen has created a series of tongue-in-cheek ‘Fast vs Fast’ challenges to demonstrate that their cars are nit just sensible, but speedy too. The challengers must demonstrate their speed skills before the car completes a lap… while riding along in the passenger seat.

The challengers include: Beat-boxer J-Flo, speed-talker Fran Capo, speed guitarist John Taylor, and Anthony Brooks, master Rubik’s cube solver.

Volkswagen isn’t messing around either, they’ve hired race car driver and stuntman Eric Norris, (son of ‘the’ Chuck Norris as their wheel man in the challenges.

The Fast vs Fast clips were created by Deutsch and produced by Recommended Media.

via Agency Spy

Volkswagen GTI vs. Beat Boxer

Volkswagen Jetta GLI vs. Speed Talker

Volkswagen Golf R vs. Speed Rubik’s Cuber

Volkswagen Jetta GLI vs. Speed Guitarist


Volkswagen Sweden Promotes 2012 Beetle Turbo With Real Bug Racing

Volkswagen Bug RunIt’s Pistol Pete and Retox Robert neck and neck coming into the final corner, but don’t look now folks here comes Shitty Bill!

No, that’s not the running commentary from an alternative Kentucky derby, but it could be how Jack and John call the final race of Volkswagen Sweden’s BugRun this Friday.

What’ the heck am I talking about? Well, to promote the 2012 Turbo Beetle, Volkswagen Sweden is hosting a series of races using Beetles. But, the racing won’t be done with cars, but with real live beetles.  The beetles used in the race are one of the most common species in the Swedish forests. They even have a full-time handler, Magnus Forsberg, who makes sure the bugs are comfortable and fed. After the completion of the final the beetles will be released exactly where they were found.

Each day 8 of the beetles will compete in qualifying rounds, with fastest bugs meeting in the final Friday.

Residents of Sweden and Denmark can even place a ‘real’ bet on their favorite bug using the popular betting site Bettson. Prizes for participants who score the most points by guessing winning bugs and their times include trips to Swedish Touring Car Races, an Arsenal game in London or a Samsung Galaxy Tab 10.1.

The Bug Run was created by DDB Stockholm.



Volkswagen’s Super Bowl Teaser Features Star Wars Dog Chorus

Volkswagen Star Wars Dog ChorusVolkswagen’s ‘the Force‘ ad was the runaway hit of last year’s Super Bowl (sorry, Game Day) ads and appeared at the top of several ‘best of’ lists at the end of the year.

It’s still more than two weeks til the big game starts in Indianapolis, and it looks like Volkswagen will again use a Star Wars theme in their ad creative. The teaser ad, titled ‘The Bark Side’ features a chorus of dogs barking the ‘Imperial March’. Included in the chorus are canine lookalikes for Darth Vader, Chewbacca and an Ewok.

The teaser links to a microsite where soon you’ll be able to create a Galactic Super Bowl invite for your friends.

The teaser video was created by Deutsch LA.

30 Most Viewed Stories at RandyMatheson.com in 2011

Top 30 Posted Stories of 2011

The following list is an interesting collection of the the top 30 most viewed, searched for and shared stories on RandyMatheson.com in 2011.

30 / The 12 Days of Christmas Underwear
Bonds Christmas ad features Rachel Taylor eating canned pears in lingerie as Aussie crooner Jack Ladder channels Joy Division’s ‘Atmosphere’. Read more…

29 / Volkswagen AR Experiences
VW Canada’s campaign for the 2012 Beetle features an awe-inspiring AR experience over Toronto’s Dundas Square. Read more…

28 / Jonathan’s Starbucks Card
Mobile consultant Jonathan Stark invites the world out for coffee in a short-lived and much-debated ‘social experiment’. Read more…

27 / Moosejaw X-Ray App Reveals All
Outdoor clothing retailer Moosejaw launches x-ray vision app that reveals what’s underneath the warm clothes of it’s catalog models. Read more…

26 / Spongebob’s Frozen Face-off Goes Social
Nickelodeon uses Twitter to promote Spongebob Squarepants special with a week of Twitter trash talk between characters. Read more…

25 / Infectious Billboard for Contagion
Warner Brothers Canada posts a living billboard of bacteria and fungi to promote the release of pandemic-themed movie Contagion.Read more…

24 / Tetley Canada’s Shopping Butlers
Tetley Canada brings joy and confusion to grocery shoppers by replacing shopping carts with personal shopping butlers. Read more…

23 / Biker-filled Movie Theatre
Carlsberg directs unsuspecting couples into a movie theatre full of burly growling bikers. Who goes, who sticks around for a surprise ending?
Read more…

22 / Reebok Street Art
Reebok promotes Crossfit program at London’s Canary Wharf with an amazing record-breaking work of 3D street art.
Read more…

21 / Ballatine’s Interactive Tattoo
As part of their Human API campaign, whisky-maker Ballatine’s creates the world’s first interactive tattoo streamed live from their Facebook page.
Read more…

20 / Jack Daniels Letterpress Posters
Knoxville-based printers Yee-Haw Industries create gorgeous hand-crafted posters for Jack Daniel’s campaign.
Read more…

19 / Nike’s Back to the Future Shoes
Nike shoe designers create 1500 real-life versions of the Back to the Future MAG shoes and auctions them on eBay to benefit Michael J Fox foundation.
Read more…

18 / Starbucks AR mobile app
Starbucks releases ‘Magic Cup’, an augmented reality app that brings the coffee shop’s holiday-themed cups to life with animation.
Read more…

17 / Boston Pizza’s Playoff Rebrand
Boston Pizza jumps on the Canuck playoff bandwagon by rebranding it’s BC stores as Vancouver Pizza for the Stanley Cup finals.
Read more…

16 / Ariel Fashion Shoot
Laundry detergent brand Ariel lets Facebook users shoot a remote-control gun filled with chocolate, jam or ketchup at designer clothes… and win them.
Read more…

15 / O.B. Says Really Really Really Sorry via Song
Johnson & Johnson tampon brand O.B. responds to miffed customers by creating personalized apology song.
Read more…

14 / Karen O sings for Chipotle Halloween promo
Yeah Yeah Yeah’s Karen O provides vocals for Halloween-ish short film promoting the Chipotle Boorito campaign in benefit of the American family farm.
Read more…

13 / Honda Pilot’s Crazy Train
Ozzy Osbourne’s iconic 1980 hit ‘Crazy Train’ gets a unique a capella treatment in this fun Honda Pilot commercial.
Read more…

12 / You’re Never to Old to Sit on Santa
New York’s Improv Everywhere comedy troupe performs a holiday-themed surprise-musical for shoppers in a New Jersey mall.
Read more…

11 / Nissan Damned Ponies
A frustrated pickup driver opens the hood to find a group of prancing ponies that want nothing to do with getting dirty. Just when you think it’s over the leader turns into a demonic fire-breathing horse.
Read more…

10 / State Farm Giant Robots
The insurance provider brings the giant house-wrecking robot from their TV ad to your neighbourhood via an inventive Google Streetview mashup.
Read more…

9 / Red Hot Chili Peppers QR Code
A street poster campaign for the Peppers’ ‘I’m With You’ album features a QR code nicely integrated into the band’s logo.
Read more…

8 / Volkswagen Fans Vote on TV Ad
Volkswagen Canada’s Facebook Fans invited to choose scripts, car, cast and music for the latest TV commercial.
Read more…

7 / Spotify Launches in U.S.
After years of false starts, it was big news in July when European-based online music service Spotify finally launched in the U.S. (but still nothing for Canadian listeners)
Read more…

6 / Müller Wonderful Stuff Ad
German yogurt-brand threw everything on the screen, including unicorns, the Knight Rider car and Yogi Bear in this crazy TV commercial and campaign.

5 / Pan-Am Social Media
ABC launched an ambitious promotional campaign for Pan-Am using Facebook, Twitter, GetGlue to no avail as the series was shelved after just 9 episodes.
Read more…

4 / Mercedes Benz Blurs
Mercedes Benz Canada creates an attention grabbing street installation that makes their C-Class Coupe look fast even when parked on a Toronto street.
Read more…

3 / Canadian Tire Spirit Tree
Canadian Tire lights up Toronto’s Union Station with a 30 foot tall Christmas tree powered by the positive sentiment of social media.
Read more…

2 / Dermablend Covers-Up Zombie-Boy
Dermablend demonstrated the power of their skin coverage make-up by covering the tattoos of Montreal model Zombie-Boy.
Read more…

1 / TakeThisLollipop Creates Creepy Facebook Connection
A mysterious project provides Facebook users a creepy peek behind the screen.
Read more…

What were your favorite campaigns of 2011?

Forget DeLoreons; Volkswagen UK Sends Time Travelers to 1976 in Golf GTI

Volkswagen Golf GTi 35 Anniversary Tim TravelIn 1976 Jimmy Carter defeated Gerald Ford to become US President; the Cincinnati Reds swept the Yankees in the World Series; moviegoers lined up to see Carrie and Rocky at the theatres and Paul Allen and Bill Gates first registered Microsoft as a business. Meanwhile in Wolfsburg, Germany, Volkswagen engineers were readying the original Golf GTI for its June debut.

To celebrate the 35th anniversary of the Golf GTI in June 2011, Volkswagen has released the limited Golf GTI Edition 35. To promote the Golf GTI in the UK, Volkswagen has launched a fun campaign featuring the GTI and test driver and engineer Thomas and Alexander. With plenty of inspiration from ‘Back to the Future’ but no flux capacitor in site, the two drove their GTI Edition “back in time” (yes, I am making double quotes) in front of a crowd of special guests. The two then arrived seconds later in 1976 Wolfsburg to the amazement and curiosity of the original Golf design team.

More videos will be posted soon at the Volkswagen UK Facebook page as the two continue their time travels.

Thomas and Alexander took a few minutes to create a Spotify playlist from 1976 including songs by Fleetwood Mac, ABBA, Thin Lizzy, Boston and of course ‘Play That Funky Music’ by Wild Cherry.

The campaign creative comes from DDB UK, the live event and videos are produced by Passion Raw.

Via The Drum

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

Volkswagen Netherlands Builds the Social Media Fanwagen for Facebook Fan

Volkswagen Fanwagen EditionVolkswagen Netherlands is going to build and give away the world’s most social car, and they’re asking their Facebook fans to select which classic Volkswagen; the Beetle or the T1, becomes the ‘VW Fanwagen’.

Each vehicle will feature a dashboard-mounted Feed-o-Matic that prints out the latest updates from your newsfeed; a ‘poke button’ (actually the horn) sits on the steering wheel and a manually updated relationship status indicator below the rear license plate that’ll keep other driver’s informed of your intentions.

Privacy settings are included in the form of window-curtains, a note pad enables instant updates that can be pinned to your (corkboard) wall. The car comes in Social Blue, Cool Comment Grey, Zuckerberg Silver and Winterkorn White (named after Dr. Winterkorn, VW CEO). Check out the Owner’s Manual for the T1 and Beetle yourselves.

The first vehicle that reaches 20,000 ‘Likes’ will become the Fanwagen (so far the T1 is leading the Beetle with 68% of the ‘likes’), and upon completion the first eligible participant (you have to be 18 and have a Dutch driver’s license) to claim the vehicle gets to drive it away.

The campaign was created by Dutch agency Achtung!

Related Posts

Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.