Philips Russia Recreates Classic Dutch Paintings in ‘The Art of Ironing’

Philips Russia - The Art of Ironing

Philips Russia has come up with a highly creative way to demonstrate the ability of their Azur iron and Pro Touch steamer to remove any trace of a wrinkle, fold, or crease from linen.

In the video, an artist folds and creases the linen re-creating the work of three famous Dutch painting masters (Philips is a Dutch company). He then uses the Philips iron and steamer to return the sheets to their original flatness, before repeating the process for the next piece of art.

The three works are Girl with the Pearl Earring – Johannes Vermeer, and self-portraits of Van Gogh and Rembrandt.

The ad was created by DDB, Moscow.