Luvs Provides Sleepless New Parents in Brooklyn a Break with #LullabyLift

Luvs #LullabyLift

Research (and who doesn’t love research) shows that new parents in the UK drive an average of 1,322 miles per year to get their babies to sleep.

Fathers admitted that they end up driving an average of 1,827 miles in the first year of their child’s life to get them to sleep. Over half of “all” parents admit that they used their cars as a “drop-off-to-sleep” vehicle at east once a week, with the average drive lasting 30 minutes. You can bet there were a few late-night drive-thru visits during those excursions.

According to the embedded video below, elsewhere in America parents are driving their babies around until they fall asleep. But in Brooklyn, NY, where people have a lot of babies but don’t have the same access to personal cars, the babies (and parents) are losing sleep.

Enter Luvs #LullabyLift. On the evenings of October 10 and 11 exhausted parents in Brooklyn, NY were invited to tweet to @Luvs with the hashtag #lullabylift, and Luvs would dispatch a special state-of-the-art Sleep Utility Vehicles, which was basically an Luvs-branded SUV from Cliqcar, a New York based car service.

At the end of the ride, which were set to last 20 minutes, parents received packages of new Luvs with Nightlock.

The campaign was created by Saatchi New York.

[via Creativity]


L’Oréal Paris Brings Interactive Vending Machine to NYC Subway Station

L'Oreal Paris - Intelligent Color Experience Vending Machine

This fall L’Oreal Paris is going underground to the subways of New York City with The Intelligent Color Experience machine.

The installation, created in a partnership between digital agency R/GA and CBS Outdoor, features a full-length interactive mirror that uses camera sensors to analyze the style and colour of the user’s outfit.

The machine creates a digital animation of the user’s silhouette and colours that they are wearing, and offers suggestions on which L’Oreal products may complement their look. The machine can be stocked with up to 700 items with prices ranging from $6.99 to $9.99. User’s can buy the products directly from the machine using their credit card.

The Intelligent Color Experience will be set up at Bryant Park Station at 42nd Street and Fifth Avenue from November 4 to December 30.

[via Brand Channel]


New Hennessey Spot Features Story of Racing Legend Sir Malcolm Campbell

Hennessey - Malcolm Campbell: The Man Who Couldn't Slow Down

The latest spot in Hennessey’s ‘Never Stop, Never Settle‘ campaign features a lavishly-produced short film entitled ‘The Man who Couldn’t Slow Down’ featuring British racing legend Malcolm Campbell. In the 1920s and 30s, Campbell set speed records on both land and sea in vehicles nicknamed Bluebird.

One complaint — and I am by no means an auto-historian — is that the audio at the beginning of the ad refers to the Bluebird’s February, 1935 speed-record attempt of 276 mph, while the car shown in the ad appears to be the Campbell-Napier-Railton Blue Bird, recreating the events of February, 1931 when Campbell rocketed across Daytona Beach for a (then) record speed of 246 mph (396 km/h).

The 1931 Bluebird (as shown in the ad) is on permanent display at the NASCAR exhibit hall at the Daytona International Speedway. The Bluebird in the film was built by Ghostlight Industries, a San Fernando, California-based provider of on-screen vehicles for the entertainment industry.

Yes, it clearly appears that I am more interested in the car than the Cognac.

‘The Man Who Couldn’t Slow Down’ is the latest spot is ‘Never Settle, Never Stop’ campaign created by Droga5 NY. Other films in the campaign have featured Erykah Badu, boxer Manny Pacquiao and director Martin Scorsese.

The Man Who Couldn’t Slow Down was directed by Martin de Thurah for Epoch Films.

The Making of “The Man who Couldn’t Slow Down” (featuring Nas)

[via PopSop]


Lou Reed’s ‘Perfect Day’ Featured in Playstation 4 Ad

Playstation 4 - Perfect Day

I have a love/hate thing with classic songs being used in commercials, but the use of Lou Reed’s ‘Perfect Day’ in a new ad for Playstation falls onto the ‘love’ side. Perfect Day was first recorded for Reed’s classic 1972 David Bowie-produced album Transformer and as the B-side to ‘Walk on the Wild Side’.

As part of their Greatest Awaits campaign, “Perfect Day” is sung by a character appearing in scenes from Playstation games The Elder Scrolls Online, Driveclub and Killzone Shadow Fall. The tender lyrics juxtaposed against the violence and mayhem works… well, perfectly.

The ad was created by BBH, New York, and directed by Matthijs Van Heijningen for MJZ.

[via AdWeek]


How Well Do You Know Your Swedish Furniture and Death Metal Bands?

Gatesman + Dave - Ikea product name or Death Metal band name

A quick trip to get new meeting room furniture at a local Ikea store has turned into worldwide exposure for Pittsburgh ad agency Gatesman+Dave. Sam Panico, Senior Copywriter at the agency (and a big metal fan) joked with Associate Creative Director Jeff Barton, how Ikea’s product names resembled the name of death metal bands.

The joke developed into an online game they dubbed “Ikea or Death“, in which visitors must guess whether a word is an Ikea product name or a death metal band. Panico leaked the game to a few friends on social media sites and posted it to Reddit, where it attracted thousands of users in the first few hours.

The game released on Wednesday, October 9 has attracted more than 428,000 Likes in just 3 days. I sadly scored only 11/20, which according to the developers is average.

[read more at Pittsburgh Post-Gazette]


Carrie Stunt Scares Crap Out of NYC Coffee Shop Customers

Carrie - Coffee Shop Telekinesis Stunt

Brian De Palma’s 1976 adaption of Stephen King’s Carrie gave me nightmares for years. In the movie Sissy Spacek plays the title role as the awkward teenager who uses her telekinetic power to takes revenge on her high school classmates (including a young John Travolta) after a horrific prom night prank.

37 years after the original, and 11 years after a 2002 TV movie remake, we’re back with Chloe Grace Moretz taking over the role of Carrie White.

To promote the movie, an elaborate stunt was set up and filmed at a cafe in New York City’s West Village. A special effects team set up false walls, tables that moved by remote control, and books that appeared to fly off the bookshelf. A team of actors were in place to react in horror as a young woman with special powers reacts badly to a spilled coffee.

[via Laughing Squid]


GE Partners with Uber For Free Rides in a Deloreon Time Machine

Uber GE Deloreon

According to the DeLorean Owners Association, 8,583 DeLoreans were manufactured at the factory in Northern Ireland during the years 1981, 1982, and 1983.

When the company was forced into bankruptcy in 1982, the unique looking car with the stainless steel body looked like it was on its way to being another footnote in automobile history. That was until director Robert Zemeckis chose the car to play the part of the Time Machine in the 1985’s Back to the Future, and the two subsequent sequels.

As part of GE’s ongoing Brilliant machine campaign, the company partnered with on-demand car service Uber for free 15-minute rides around San Fransisco-area this weekend in one-of-four time-machine outfitted Deloreon. To access a free ride, Uber-users had to watch for the option to pop-up on the mobile app.

The rides were limited to 15 minutes and time-travel was not included.

[via The Verge] [photo by Maille Krause/Twitter]


British Airways Surprises Mother With Unexpected Visit From her Son

British Airways - Visit Mum

According to 2010 US Census Data there are 1.7 million India-born people living in America. Ratnesh is one of them, leaving the city of Mumbai at the age of 17 for a new life in New York City.

In this beautifully shot clip created by Ogilvy New York to promote British Airways’ “It’s time to Visit Mum!” campaign, we meet Ratnesh and his mother. They’ve stayed in touch, but she hasn’t seen her son in person in the 15 years since he home.

The agency has asked her to prepare her son’s favorite meal, and they will deliver it to him via British Airways. What his mother doesn’t know is that the airline has arranged for Ratnesh to fly home to surprise his mother in person. Watch the clip below, then call you mum.

If you’d like to try the recipe for Bhindi it’s available as a PDF on the British Airways website.

[via Creative Criminals]


WATERisLIFE Campaign Features 4-Year Old Kenyan Boy’s Bucket List

WATERisLIFE Kenya Bucket List

If this 2 minute ad (watch below) by DDB for WATERisLIFE doesn’t make you well-up a bit, then you just might be dead inside. The video follows a 4-year-old Maasai boy named Nkaitole as he leaves his village for the first time and goes on a journey to complete his bucket list.

Nkaitole gets to ride on a boat (and wear cool sunglasses), ride in a hot air balloon, an airplane and see the ocean for the first time. He even gets to experience his first kiss.

The sad statistic driving the ad is that there is a 1 in 5 chance that Nkaitole, and other children like him, may not reach his fifth birthday. Unsafe drinking water is the number one cause of death for children under the age of 5.

WATERisLIFE’s mission is to provide clean water solutions and WASH (Water, Sanitation and Hygiene) programs to schools and villages in developing countries.

[via Ad Week]


Kiefer Sutherland Pitches Story-Starter Ideas In New Jose Cuervo Ad

Jose Cuervo - Have a Story

A great man once said, “Every great story starts with tequila.” Come to think of it, I think that may have been the words of someone I went to college with, and most of those “great stories” involved lengthy explanations to girlfriends, landlords and maybe a police officer or two.

Jose Cuervo wants you to have a story, and they’ve brought on Kiefer Sutherland in a new 60 second commercial, to provide you with some idea starters. Sutherland, who is no stranger to being the subject of booze-fueled adventures, recently made headlines for a drunken striptease (actually, he only removed his shirt) in Calgary on an off-night from filming the movie Redemption.

So, it seems whether you’re into musical performances on public transportation, bare-knuckle fighting in dimly-lit warehouses, or just having a few friends over for a few games of spin the tequila bottle. Whether you’ll be able to remember your story the next morning (or on the witness stand) is a whole other thing. Just remember, drink responsibly and stay out of the newspapers.

You can follow other peoples epic adventures by searching the hashtag #cuervostory on Twitter or Facebook.

The ad was created by McCann New York, and directed by Dante Ariola for MJZ.

[via Agency Spy]