Madison Square Garden Invites Instagram Photographers to Document Rangers’ Playoff Game

@nyrangers on Instagram

@nyrangers Locker Room on Instagram

With the Ottawa Senators and New York Rangers set to battle it out on the ice at Madison Square Garden tonight, 6 influential Instragram photographers will be documenting the event, before, during and after the game.

The photographers, hosted by Madison Square Garden and Delta will have special access to areas of the arena that not even national press have access to, and have been tasked to document the game in as a creative way as possible. The photos will appear on Instagram and Twitter via the hashtag #NYRDelta, in the Rangers Facebook photo album and on the Rangers’ official fan site blueshirtsunited.com.

Mauricio Parise, Delta’s U.S. manager of brand marketing communications explained on Mashable that the promotion is an example of how social media has changed traditional notions of sponsorship.

“Just having the sponsorship is not enough — we need to make sure we bring it to life, and social channels are allowing us to do that in ways we haven’t been able to in the past,” he says.

The 6 NYC-area photographers with a combined 743,000 plus followers are:

The Instagram app can be downloaded free on iTunes App Store of in Google Play.

Kama Sutra for Seniors PSA Promotes Safe Sex Discussion

Safer Sex for Seniors - Kama Sutra PSAWhile I can only hope that no hips were ‘dislodged’ in the making of this PSA featuring spry senior couples acting out positions from the Kama Sutra, I cramped up just watching the video.

But Safe Sex for Seniors is no laughing matter, according to information on the site the rates of STIs among older adults, including syphilis and gonorrhea, have doubled in the past decade, as have HIV infections. The video looks to promote the open discussion of safe sex practices of seniors between themselves, their caregivers and doctors.

The safersex4seniors.org website features a comprehensive list of FAQ resources including ones with eyebrow raising titles like ‘Baseball or Pizza: A New Way To Talk About Sex’, ‘Flirting with Fantasy; Toying with Toys’ and ‘Dialing Up Desire: From “Not Tonight” to “Hot Tonight”‘ among many others.

The ‘Kama Sutra’ PSA was created by the team at DDB NY and produced by Riess|Hill of Paydirt Pictures.

USA

The Denver Museum’s Tweetaconda Is Hungry and Needs Your Tweets to Grow

Feed the TweetacondaThe Denver Museum of Health & Science wants to create the world’s longest virtual snake and it needs your tweets to make it happen. Every tweet you create with the hashtag #Tweetaconda adds to it’s length.

The Tweetaconda is part of a campaign promoting a new, interactive exhibit featuring more than 60 live lizards and snakes. You can use the hashtag anywhere to help the snake grow, but it’s worth creating a post on the landing page just to see the snake jump up and eat your tweet, and yes… it freaks me out every time.

The exhibit is open until July 8th for the lucky folks in the Denver area.