New York-Presbyterian Hospital Creates Playlist of ‘Songs to Save Lives To’

New York Presbyterian - Songs to Save Lives To

New York agency Seiden has launched ‘Songs to Save a Life to‘, a new CPR awareness campaign for New York Presbyterian Hospital.

89 percent of people who suffer cardiac arrest die because they don’t receive CPR from someone at the scene, and the initiative looks to help people learn how to perform hands-only CPR to help save more of those lives.

Hands-only CPR requires a pace of 100 chest compressions per minute, and the agency has created a Spotify playlist of popular songs to help you keep time. The list features 40 songs including ‘Stayin’ Alive’, ‘I Will Survive’ and ‘You Can’t Hurry Love’. Although the inclusion of ‘Quit Playing Games (With My Heart)’ and ‘Another Ones Bites the Dust’ show me that someone has a sense of humour.

[via Seiden Blog]

USA Teams with Vespa for Last-Minute Christmas Gift Delivery Service

Zady Partners with Vespa for Operation Santa

UPS may have had some hiccups getting packages delivered before Christmas, but wasn’t taking any chances with its customers in the Manhattan and Brooklyn area.

The online store teamed up with American Vespa to launch “Operation Santa”, a free delivery service using scooter-riding couriers dressed like Santa Claus.

[via Fashion Times]


January Wired Features LED-Powered Print Ad for Motorola Moto X

Motorola Moto-X Wired Interactive Magazine Ad

New York and Chicago area readers of Wired’s January issue will get to experience a interactive print ad promoting the Motorola Moto-X. Readers can control the 11 different colours of the phone in the ad by pressing on one of the coloured swatches lined across the bottom of the page.

To create the interactivity, the ad uses polycarbonate paper that covers LED lights, which are powered by four lithium batteries and controlled by circuitry running to the colour swatches.

For Facebook users, Motorola as created the Moto Match app which produces a Moto X based on the colours found in a user’s chosen timeline photo.

[via Engadget]


Kmart’s Revisits Popular ‘Ship my Pants’ Ad with a Holiday Twist

Kmart - Ship My Trousers

Back in April, DraftFCB brought new attention (and over 20 million YouTube views) to Kmart with the double-entendre filled ‘Ship my Pants‘ TV commercial. That was followed shortly by the similarly themed ‘Big Gas Savings’ ad and the more recent Joe Boxer tie-in ad ‘Show Your Joe’.

With the holidays in full swing, Draft FCB has brought back ‘Ship My Pants’, but with a Charles Dickens twist as ‘Ship My Trousers’. The same actors from the original commercial are now dressed in period costume as characters from Dickens’ A Christmas Carol.

[via Agency Spy]


Pharrell Releases 24 Hour Long Interactive Music Video for ‘Happy’

Pharrell - 24 Hours of Happy

Michael Jackson may have been crowned the King of Pop, but he was also a leader in producing long-form music videos. Arguably his most popular video, ‘Thriller’ was nearly 14 minutes long. His videos for Bad was 16 minutes and Ghosts was an epic 39 minutes long. However artist, producer, fashion designer Pharrell has ‘upped’ them all and released a website featuring a 24-hour version of his song ‘Happy’.

The 24 hour video is made up of 360 back-to-back performances of the song, including 24 by Pharrell himself (one at each hour), but also features celebrities such as Odd Future’s Tyler, the Creator and Earl Sweatshirt, Steve Martin, Steve Carrell, Magic Johnson and Jamie Foxx taking their turn in front of the camera. The site features an ingenious form of navigation that allows you to jump to, and share any moment within the 24 hours.

The video was directed by We Are Social LA and produced by Iconoclast.

Here’s a more bite-sized 4 minute version of Happy for your enjoyment.

[via Mashable]


Google Doodle Celebrates 50 Years of Doctor Who With Addictive 8-Bit Game

Google Doodle Celebrates 50 Years of Doctor Who

Productivity should pretty much grind to a halt today in any office that includes science fiction fans, thanks to a Google home page Doodle that celebrates the 50th anniversary of Doctor Who.

The doodle, which apparently is known internally at Google as the “Whodle”, features an 8-bit game featuring all 11 Doctors in the series.

As a Dalek rolls across the screen stealing the word ‘Google’, your mission is to guide the doctors through several dangerous environments to retrieve the letters while avoiding roving Daleks, Cybermen and Weeping Angels.

[via The Guardian]


Mercedes-Benz Takes AMG Vision GT Concept from Video Game to Reality

Mercedes's AMG Vision Gran Turismo 1:1 Scale Model designed for Gran Turismo 6

December 6 marks the release of Gran Turismo 6 and the 15th anniversary of the racing game franchise. To mark the occasion Polyphony Digital Inc. has partnered with a number of automakers for an initiative called Vision GT to come up with a vision of the sports car of the future.

Among the list of participants are leading design studios from Alfa Romeo, Aston Martin, Audi, BMW, Honda, Infiniti, just to name a few. The results will be made available to players of Gran Turismo 6 as special downloadable content.

The first car from the project to be revealed is the AMG Vision GT, created at the Mercedes-Benz Research & Development Center in Sunnyvale, California. The car’s futuristic shape was inspired by the iconic 1952 300 SL, and includes an oval grille with variable pattern LEDs. For even more added realism the Mercedes-AMG sound specialists created the sound for special V8 engine sound for the virtual 577hp AMG V8 biturbo engine in the car.

The best was yet to come, as the Mercedes unveiled a full-size concept of teh AMG Vision GT at the Los Angeles Auto Show this week. Unlike the virtual AMG Vision GT, the full-size concept was powered only by an electric motor so it could be moved around the convention center.


[via CarScoops / New York Times]

Foot Locker Ad “Rights the Sports World’s Wrongs” with Tyson, Holyfield and More

Foorlocker - Week of Greatness

In the new spot promoting Footlocker’s ‘Week of Greatness’, Cleveland Cavalier point guard, Kyrie Irving feels that all is right with the world,

Kyrie may be right on the money with that thought, as the ad goes on to show Mike Tyson and Evander Holyfield making up over the “ear incident”, Dennis Rodman booking a one-way flight to North Korea, Craig Sager burning his colorful sports jackets, and Brett Favre realizing it’s time to walk away… from pie.

The ad was created by BBDO New York, and directed by Jim Jenkins of O Positive Films.

FYI: there is a Tumblr blog dedicated to Craig Sager’s colorful wardrobe. However, in my opinion he doesn’t hold a candle to our very own Don Cherry.

[via Agency Spy]


Coke Zero’s Ugly Holiday Sweater Generator Will Leave You in Stitches

Coke Zero - Ugly Sweater Generator

The ugly Christmas sweater has become as much a part of the modern holiday season as secret Santas, awkward office party passes and those reindeer antlers that people put on their cars.

What started as an ironic statement about ’80s holiday fashion has since gone mainstream now with dozens of online sites and trendy boutiques offering up the best of the worst ugly holiday sweaters.

Coca-Cola and it’s agency Droga5 have jumped all over the trend and have launched the Coke Zero Sweater Generator. Customize your sweater by choosing the color, patterns and decorative elements.

Whether you decorate your sweater with porpoises, snow cobras, dinosaurs or roasted turkeys, you’ll want to share your creation with your friends. The top 100 vote getters by December 1 will actually have their sweater produced just in time for the holidays.

[via Ad Age]


The Economist Promotes Hot Button Issues with Free Hot Potato Handout

The Economist - Hot Potatoes

Looking to promote their status as the go-to source for insight and opinion on today’s ‘hot potato’ issues, The Economist and ad agency BBDO New York have deployed a food truck to hand out free baked potatoes with all the toppings.

The bright red truck will be handing out the steaming spuds at hot spots in Boston and Philadelphia. Each baked potato comes labeled with a ‘hot issues’ such as same-sex marriage, gun control or North Korea.

[via PSFK]