While I have my suspicions that any actual ginger-haired souls were actually shorn of head hair, eyebrow, “love rug” (dramatic pause) or god forbid, hair from anywhere else to create this hairy orange billboard for Ginger Joe, these ads still send a shudder down my spine at the thought. Ginger Joe beer was first launched in the UK back in March as the little brother brand to Stone’s Ginger Wine.
In October, Ginger Joe launched a huge billboard in the Shoreditch area of London that featured the brand’s iconic orange moustache and a QR code that directed users to the Facebook page where they could use the ‘Tache Yourself’ app to add a Ginger Joe moustache to their profile picture.
In late October, the message changed to a thank you message for everyone “who donated for the making of our big hairy poster” and an invitation to go to the Facebook page and claim one of 20,000 free bottles of Ginger Joe.
Watch the videos: