Maserati Quattroporte Powers New Collection of Tracks from Producer Howie B

Maserati Seven Notes World Tour with Howie B

Luxury Italian car-maker Maserati has partnered up with British loudspeaker company Bowers & Wilkins to promote the new Quattroporte. The Quattroporte, which starts at USD $125,000, is the first to feature an integrated Bowers & Wilkins audio system.

Producer Howie B recorded the sounds of the car’s engine at seven different RPM settings. He then went to work to at the legendary Abbey Road Studios to combine the engine sounds with more traditional instruments and the vocals of Liverpool-based All We Are to create ‘Seven Notes’, a collection of audio tracks available to download at SevenNotes.com.

Maserati is bringing the car and a ‘Seven Notes’ interactive music installation along for a tour around the world starting in Dubai on May 24, before heading on to Beijing, Shanghai, Tokyo, Los Angeles, New York, before wrapping up in London on July 17. Each stop on the tour will feature a live performance of the Seven Notes tracks by Howie B with the support of a local DJ.

Seven Notes World Tour

Seven Notes: Perfection of design

[via The Drum]

UK

Talisker Whisky Storms London With Harsh Weather Installation

Talisker Whisky Interactive Storm

Coming from the east coast of Canada I grew up with unpredictable weather. I’m sure most people who grow up near the ocean are familiar with the expression, “If you don’t like the weather, wait 10 minutes.” The Isle of Skye, located on the northwest coast of Scotland is certainly one of those environments whose weather is at the influence and whim of the sea.

The only distiller to call the Isle of Sky home is Talisker. At the beginning of this year the distillery introduced a bold new whisky dubbed Talisker Storm. To celebrate it’s launch the brand along with Vivid Design Works created a 25 foot tall interactive storm installation, bringing dark clouds, high wind and driving rain to the area outside the Design Museum in London.

People passing by were handed a raincoat and umbrella, and for those who managed to brave the weather a well-deserved glass of Talisker Storm was waiting.

[via Branding Magazine]

UK

Garden Gnomes Take a Billy Bookshelf Hostage In Response to IKEA Ad

UK Water Features - IKEA Gnome Response

Earlier this month ‘Time for Change‘ a new ad from IKEA UK featured a family battling an unruly horde of vengeful gnomes for control of their back garden.

But now the gnomes have struck back in a response video fearuring Water Bucket Walter, leader and spokesgnome of OMG (Opposing Mindless Gnomism). The gnomes have taken a Billy bookshelf hostage and are threatening to make him pay unless IKEA admits that gnomes have a place in Britain’s gardens.

The video was produced by Sixty Second Video for UK Water Features, a Yorkshire-based garden product company that specializes in indoor & outdoor garden water features and other garden products.

Your move IKEA…

[via The Drum]

UK

Weetabix UK Uses “Pay-by-Picture” to Distribute Free Samples of Breakfast Snack

Weetabix 'Pay by Picture'

In recent years brands have been experimenting with ways to connect TV content with mobile devices, including apps such as Shazam that deliver coupons based on matching audio ‘fingerprints’, or any number of desperate attempts to have viewers jump up off the couch to capture QR codes on their screen.

Weetabix has removed the app from the equation and is offering a free sample of their “On The Go” breakfast biscuits for anyone who captures a picture of a TV ad with their smartphone or tablet. The #TAKETHEBISCUIT ad, which appeared during a commercial break of ITV soap Emmerdale process is dubbed “Pay-by-Picture”, requires the viewer to bring their picture into a participating Boots store to receive their free sample.

“It is undoubtedly a brave move to replace financial currency with social currency, but we’re hoping that the 55% of people that currently use their smartphone whilst watching TV will take part in the unique retail initiative, try our new breakfast biscuit and become long-term customers,” said Weetabix brand manager Ben Cooper.

[via The Grocer]

UK

Warburtons Creates Limited Edition “All-Ends” Loaf for Facebook Fans

Warburtons - All-Ends

Some people may call it the noggin’ or the heel, while it seems most refer to the front and back slices of a loaf of bread simply as the “ends”.

When UK baking firm Warburtons posted an image of a new bread product called “All-Ends” on April Fools Day, most people got the joke. However, within the hundreds of Comments were several from people hoping that the product was real.

Due to the response, Warburtons decided to turn the joke into reality and a create a limited number of the “All Ends” for their most enthusiastic Facebook fans.

[via The Drum]

UK

Family Battles Pissed Off Garden Gnomes in New IKEA Ad

IKEA Gnomes - Time for Change

For power ballad aficionados and fans of hard rockers Mötley Crüe specifically, the song in this new IKEA UK ad may sound familiar. “Time for Change’, featured on the band’s 1989 album Dr. Feelgood, is performed here by The Palace of Budapest Philharmonic Orchestra and The Heritage Singers.

In the ad a family is sprucing up their dreary back garden with colourful IKEA outdoor furniture, much to the chagrin of an army of surly garden gnomes.

The ‘Time for Change’ ad, which launches April 13, was created by Mother London, and directed by Mike Maguire for Biscuit Filmworks.

[via Great Ads]

UK

Ballantine’s Celebrates Its 12-year-old Scotch With Creation of Custom Typeface

Ballantine's Whisky TypefaceWhisky-maker Ballantine’s has collaborated with Work Club and Scottish Illustrator Steven Bonner to create a custom typeface inspired by tasting notes in it’s 12-year-old Scotch.

Bonner created illustrated letterforms for B (berries), C (cream), V (vanilla) and H (honey), which are the most noticeable tasting notes of the whisky.

Ballantine’s fans can visit the whisky-maker’s website to create a custom Facebook cover image using the typeface.

[via Paste]

UK

The Heinz Flavour Experience Includes Spoon That Plays Music in Your Mouth

Heinz Beans Flavour Experience

Beans, beans, the musical fruit. The more you eat, the more you toot. You could probably rattle off the rest of that schoolyard rhyme off by heart.

With music in mind, Heinz in collaboration with food architects Bompas & Parr (they create jelly sculptures) have launched the Heinz Flavour Experience. The experience, complete with handcrafted bowls and a musical spoon. has been designed to tap into all five senses of UK bean lovers, by combining sound, taste, touch, sight and smell to create a sensory experience influenced by the five varieties of Heinz Flavoured Beanz.

The musical spoon included with each package, is an MP3 player that can only be heard once it’s placed in your mouth and gently bit down on. The sound then travels through your jawbone to your hopefully hungry ears. Each flavour comes with a matching style of music, including the sounds of Punjabi Bhangra play to match Heinz Beanz Curry Flavour. Yes, there’s a Bollywood party happening in your mouth. Others experiences such as Fiery Chilli are accompanied by up-tempo Latin samba, and Barbecue Flavour features the sounds of the blues.

A limited number of the five Heinz Beanz Flavour Experiences are available exclusively at London retailer, Fortnum & Mason. In 1886, the store was the first to stock Heinz Beanz.

[via Dezeen]

UK

Renault Spices Up Clio Test Drives with the Va Va Voom Button

Renault Clio - Va Va Voom Button

A standard test-drive is a pretty ho-hum affair, you’re handed the keys (you may sign a release), and with under the watchful eyes of the sales person, you take a car for a controlled spin around the block.

To demonstrate the excitement of the redesigned Renault Clio, unsuspecting test-drivers were asked to press the “Va Va Voom” button located on the entertainment console in the middle of the car’s dashboard. Once the button has been pressed, the area around the car is transformed into Paris street corner, including a backdrop of the Eiffel tower, actors posing as reunited lovers, cafe customers, street vendors, musicians and (depending on the driver’s gender) a group of shirtless guys or sexy can-can dancers. Did I mention the free baguettes?

The stunt was created by Manning Gottlieb OMD and Scorch London and distributed by Unruly Media.

Two Unsuspecting Girls Take The New Renault Clio For A Test Drive

Two Unsuspecting Guys Take The New Renault Clio For A Test Drive

[via Car Scoop]

UK

Carlsberg Launches Somersby Cider in UK with Apple Store Parody Ad

Somersby Cider Store

An ad announcing the UK launch of Carlsberg-owned Somersby Cider parodies the craziness that occurs around a typical Apple tech product launch.

A line-up of fans are unleashed into ‘The Somersby Store’ where they interact with cider-geniuses, who assist users with such challenges as how to ‘interface’ with the cider, and how to make the product work with normal docking systems. It even works between two people, “One click. Boom, you’re connected” explains one of the store staff to a bewildered couple.

‘The Somersby Store’ was created by London agency Fold7, and directed by Mat Kirkby for RSA Films.

UK