Google Brings Context-Aware Search Technology to Digital Display

Google Now - Outdoor Search

Google’s Now technology delivers mobile users with up-to-date information based on search history, location and time of day. For example, it can provide weather and traffic information based on it’s observation of a user’s daily routine.

Google has partnered with R/GA London to bring Google Now to digital display screens at 160 bus shelter and Underground locations around the city.

The pilot project dubbed “Google Outside”, takes into account such things as location and the weather to provide timely information about attractions and businesses in the local area.

[via Marketing Magazine UK]

UK

Interactive Signage at UK Airports Lets You Rev-Up New Range Rover Engine

Range Rover - Interactive Signage

Passengers heading to their flights at Gatwick, Manchester and Stansted Airports were able to stop for a minute and experience the sound of the new Range Rover Sport, thanks to an interactive OOH campaign created by RKCR/Y&R.

An accelerator pedal was added to the display, that when pressed brought the sound of the Range Rover’s new 5.0 litre supercharged engine to life. The display used directional sound so that only the person pushing the accelerator pedal would hear the sounds of the revving engine.

Production was handled by Grand Visual with Curb Media providing the audio technology.

[via The Drum]

UK

John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]

UK

Derrick Rose Has Fans Jumping for Free Shoes at London Pop-Up Store

Adidas London - Jump Store

Earlier this month Chicago Bulls’ superstar Derrick Rose was travelling around Europe as part of Adidas’ “D-Rose Tour”. When the tour reached the UK, agency TBWA constructed a pop-up store in the London borough of Hackney stocked with hundreds of pairs of D Rose 3.5 shoes. (remember when we simply called these sneakers?)

To bring home a pair of shoes, the aspiring basketball players simply had to grab them off the shelf. However, the shelf was located high above the floor at the height of a basketball net.

[via The Denver Egotist]

UK

Pimped-Out Neighbourhood Featured in New UK Skoda Ad

Skoda Octavia UK Ad

It looks like Xzibit and the whole Pimp My Ride crew went crazy on the UK neighbourhood featured in a new 60-second commercial ad promoting the new Skoda Octavia vRS.

The neighbourhood featured pimped-up versions of everyday things such as an ice cream truck, lawnmower, baby carriage and a child’s tricycle.

In fact, the most ordinary item in the entire commercial may just be the featured car itself.

The ad was created by Fallon, and directed by Keith Schofield for Caviar.

[via Car Scoops]

UK

Speed Up Your Yardwork with a 130mph Honda Mean Mower

Honda UK & Top Gear Mean Mower

Back in May, the folks at Top Gear had an idea to create an enhanced version of your everyday ride-on lawnmower. Honda UK and Team Dynamics, who campaign Honda Racing’s Civics in the British Touring Car Championship, took up the challenge.

They began with Honda’s regular HF2620 Lawn Tractor, and re-engineered the mower from the ground up using an all-new fabricated chassis made from 4130 chromoly, added custom-built suspension, ATV wheels, and a steering rack taken from a Morris Minor. The engine was swapped out for a 1.0 liter engine from a Honda VTR Firestorm, the grass bag provided space for a bigger fuel tank and a high capacity oil cooler and a water cooling radiator were added.

While the Honda Mean Mower can top out at 130mph (209 km/h) on the track (here’s a video featuring Top Gear’s Stig), it still needs to be driven at a more neighbourhood-friendly speed of 15mph when actually cutting grass.

[via Car Scoops/]

UK

Blinkbox Promotes Game of Thrones with Giant Dragon Skull on British Beach

Blinkbox Game of Thrones Dragon Skull

It’s not unusual for explorers to find ancient fossils in the area around Chartmouth on the south coast of England. The village is at the heart of the UNESCO World Heritage Jurassic Coastline, where nearly 185 million years of the Earth’s history is on display in rock formations.

But even the most experienced fossil hunter was forced to do a double take as a dragon skull the size of a bus appeared in the sand. The skull, measuring 40 feet long and over 9 feet tall, is a promotion announcing the arrival of the third season of HBO’ Game of Thrones on TV streaming service Blinkbox.

The promotion was created by London PR company Taylor Herring, and took three sculptors nearly two months to design, construct and paint.

[via Taylor Henning]

UK

Awesome or Creepy? Dolls Make the Most of Small Spaces in New IKEA UK Ad

IKEA - One Room Paradise

Despite what you may see in TV ads, or real estate show, not all families lives in a large suburban home or spacious downtown condominiums. So, it’s refreshing to see ‘One Room Paradise’, a new ad for IKEA UK, showing how a young mother and son brighten up their small apartment with colourful and useful items from the Swedish company.

However, the mother, son (and babysitter? grandmother, neighbour?) give off a slight creep-factor, thanks to their large plastic doll heads.

As usual, the music choice is spot on. The track is a remake of a song from Aretha Franklin 1964 album Runnin’ Out of Fools, sung by Elayna Boynton. Elayna teamed up with Anthiony Hamilton to perform Freedom, featured on the Django Unchained soundtrack.

The ad was created by Mother London, and directed by Megaforce for Riff Raff Films.

[via The Drum]

UK

Doritos UK Ad Features Mariachi Version of “I Love Rock & Roll”

Mariachi Doritos - I Love Rock 'n' Roll

Last summer Abbott Mead Vickers BBDO and Doritos hired a Mariachi band for an ad campaign and brought them to parties all around the UK to perform mariachi band versions of 80s classics like Rio, Need You Tonight and Don’t You Want Me.

This summer Doritos have brought the band back with a new edgier image and a mariachi version of the “I Love Rock & Roll”, originally a hit in 1975 by The Arrows and further popularized by Joan Jett & the Black Hearts in 1981.

The London-based group, which is actually named Mariachi Mexteca, performs a wide repertoire of Traditional Mariachi music to English pop songs.

[via The Drum]

UK

Shoppers Feed Pigs Live via Smartphone in Support of Animal Welfare Charity

Compassion in World Farming - Live Pig Feed

Recently, shoppers at Westfield Shopping Centre in Shepherd’s Bush, West London were given the chance to put their smartphones to a different use. While they watched on a giant digital screen, they could connect to a special URL to activate a feed machine which scattered apples and other feed to a group of free-range pigs at Collings Hanger Farm in nearby Buckinghamshire.

The feeding machine, which was created by members of the engineering department at London South Bank University, read information collected from the user’s smartphone’s accelerometer to determine where and how far to scatter the feed.

After feeding the pigs, a personalized message of thanks appeared on the screen along with a prompt asking others to make a donation to Compassion in World Farming.

The campaign, created by Elvis Communications, was a winner in Ocean Art of Outdoor competition, in which agencies and brands were invited to come up with ideas that pushed the creative boundaries of outdoor advertising.

[via Ocean]

UK